In a move that could help drive increased usage for its social TV application, Shazam said it added an "auto tagging" feature to its app for Apple's iPad that will track the TV shows users are watching and log the music they listen to.
Social TV app provider Viggle said it is commissioning Nielsen to conduct two studies aimed at tracking how second-screen apps on smartphones and tablets impact the viewing of TV programming and advertising.
Time Warner Inc. said Monday that it is conducting a lab study that uses eye tracking devices to gauge the impact that smartphones and tablets have on TV viewing.
Twitter has struck a deal to acquire social TV analytics firm Bluefin Labs, according to a report from Business Insider .
Less than two months after Viggle agreed to buy social TV rival GetGlue for $80 million in stock and cash, GetGlue founder Alex Iskold announced on Sunday that the company decided to scrap the deal.
Despite what many believe, I am not a troglodyte. I am technologically proficient--if not exactly cutting edge--and I can navigate my way around Facebook or Twitter if I need, or more importantly, want to.
Consolidation is often a sign that a market segment is flourishing and, more importantly, that fewer players can make the space more viable. That business model is apparently at work in the fledgling social TV space, where Viggle has agreed to acquire GetGlue.
In what may set off a wave of consolidation in the social TV sector, Viggle struck a deal to buy rival second-screen application provider GetGlue for nearly $80 million in stock and cash.
Nielsen said it plans to use its acquisition of social TV measurement company SocialGuide to help TV networks and advertisers measure the impact that Twitter buzz about programs can have on ratings.
U.K.-based social TV juggernaut zeebox is make its much-ballyhooed U.S. debut today, with help from Comcast, NBCUniversal, HBO and Cinemax. The universal, cross-channel TV viewing companion application is now available for use by U.S. customers via iPhone, iPad, iPod Touch, Android, and the Web.