Comcast said Wednesday that it struck deal with Twitter aimed at boosting viewing and advertising for its NBCUniversal networks through a "See It" feature which will allow subscribers to set DVR recordings directly from posts they view on their Twitter feeds.
Cox Communications has launched a social TV rewards program called Cox MVP Community which it may use to offer rewards to subscribers who can earn points for recommending content to friends on Facebook and Twitter.
Rewarding viewers who use its social TV apps to "check in" to programs they watch on live TV and DVRs is turning into a substantial business for Viggle, which reported $4.6 million in revenue for the quarter ending June 30, up nearly 300 percent compared to this time last year.
In a move that could help drive increased usage for its social TV application, Shazam said it added an "auto tagging" feature to its app for Apple's iPad that will track the TV shows users are watching and log the music they listen to.
Social TV app provider Viggle said it is commissioning Nielsen to conduct two studies aimed at tracking how second-screen apps on smartphones and tablets impact the viewing of TV programming and advertising.
Time Warner Inc. said Monday that it is conducting a lab study that uses eye tracking devices to gauge the impact that smartphones and tablets have on TV viewing.
Twitter has struck a deal to acquire social TV analytics firm Bluefin Labs, according to a report from Business Insider.
Less than two months after Viggle agreed to buy social TV rival GetGlue for $80 million in stock and cash, GetGlue founder Alex Iskold announced on Sunday that the company decided to scrap the deal.
Despite what many believe, I am not a troglodyte. I am technologically proficient--if not exactly cutting edge--and I can navigate my way around Facebook or Twitter if I need, or more importantly, want to.
Consolidation is often a sign that a market segment is flourishing and, more importantly, that fewer players can make the space more viable. That business model is apparently at work in the fledgling social TV space, where Viggle has agreed to acquire GetGlue.