Sony knows that smartphones are integral parts of modern life and connect to many other consumer electronics and other connected devices, and for that reason alone, it is not going to get out of the smartphone business, according to a senior company executive.
Sony announced the immediate expansion of its streaming pay-TV service, Vue, to Los Angeles and San Francisco.
Sony has expanded the playability of its PlayStation Vue pay-TV service beyond its own device universe, introducing a new iPad app for the streaming platform.
Increasingly, smart TVs produced by manufacturers like Samsung, Sony, LG and Panasonic are becoming the big screen of choice for OTT-savvy consumers. But despite advances in areas like processing speed, other components need to come up to par--such as "horror show" remote controls and a fragmented app environment.
Sony Mobile Communications CEO Hiroki Totoki said the company could change its smartphone prices and cut even more costs if needs be to counteract the U.S. dollar's rise in value against the yen. According to Reuters, he said that currency shifts are a bigger potential threat to the mobile unit's turnaround than the cutthroat competition in the smartphone industry.
Comcast was so concerned last year about the pending launch of PlayStation Vue that it refused to do any kind of business with Sony. That included the launch of the Xfinity 4K pay-TV service, which ended up launching exclusively on Samsung TVs.
With little fanfare, Sony unveiled its latest flagship smartphone, the Xperia Z4, but in a sign of the company's more limited mobile ambitions Sony did not announce any details on international availability for the Z4 outside of Japan.
LAS VEGAS--Online video streaming services provider Wowza is targeting value-conscious providers with its latest cloud-based streaming solution. Wowza Streaming Cloud and the pro version of its Streaming Engine software will give companies of all sizes an economical entry point to provide live streaming to their audiences.
The emergence of over-the-top services like Dish Network's Sling TV and Sony's PlayStation Vue illustrates that the pay-TV industry is getting more comfortable with over-the-top video services.
Sony is launching a new brand campaign to breathe life into its struggling mobile unit, according to a Sony executive. The comments come as Sony pulls back in the smartphone market, but indicate it is not exiting the market.