Dead on arrival: That's the prognosis of online video industry analyst Joel Espelien of The Diffusion Group, who declared Sony's new OTT service, PlayStation Vue, a "well-intentioned" product that does a poor job of targeting its key demographic, male millennials.
Describing Sony's over-the-top pay-TV service as a product grossly mismatched with its young, price-conscious male target market, TDG analyst Joel Espelien has declared PlayStation Vue "dead on arrival."
Launching officially in New York, Chicago and Philadelphia Wednesday, Sony's PlayStation Vue over-the-top pay-TV service was subject to its first press reviews. The opinions are mixed.
HBO stirred a hornet's nest with its announced plan to offer its standalone HBO Now service exclusively on Apple TV.
Dish Network Chairman and incoming CEO Charlie Ergen dismissed characterizations of his company's new OTT service as being disruptive to pay-TV.
Sony CEO Kazuo Hirai confirmed that the company is willing to get out of the mobile phone business, although the electronics giant currently has no plans to do so. When asked about Sony's TV and mobile phone units during a presentation of Sony's latest turnaround strategy, Hirai said he would not "rule out considering an exit strategy," according to Reuters.
Sony confirmed it will cut another 1,100 employees from its Mobile Communications business, on top of the 1,000 job cuts it had already announced in that unit. The company, which disclosed the job cuts in conjunction with its quarterly earnings report, will prune the mobile division down to 5,000 employees by March 2016, a 28 percent cut to a unit that Sony CEO Kazuo Hirai said in the past would be a key element of the company's electronics business.
Sony plans to slash another 1,000 jobs from its smartphone unit amid a push to get back to profitability, according to multiple reports. The cuts would come on top of 1,000 layoffs Sony previously announced for its Sony Mobile Communications business. If the reports prove accurate, Sony will employ around 5,000 people in its smartphone business by March 2016.
According to Reuters, Sony is now considering drastic actions like a sale of its mobile phone business after failing to resuscitate the operation with a focus on high-end smartphones.
According to a report from Reuters, Sony is now considering drastic actions like a sale of its mobile phone business, after failing to resuscitate the operation with a focus on high-end smartphones. The report noted that the company isn't currently considering any specific deals, but could implement a sale or strategic partnership on its struggling business units like its mobile phone division.