Tag:

Targeted Advertising

Latest Headlines

Latest Headlines

Dauman: Viacom-TWC carriage deal includes dynamic ad insertion

A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.

Comcast to power targeted ads for NBCUniversal

Comcast said Thursday that it will begin enabling targeted advertising in national ads sold by its NBCUniversal subsidiary.

Comcast to target ads to individual subscribers watching linear programming

Comcast plans to kick off a trial by the end of the year which will deliver unique ads to subscribers watching linear programming based on demographic profiles, Andrew Ward, group VP of the Comcast Media 360 multiplatform ad-sales unit, told FierceCable Thursday.

Visible World, FourthWall team on targeting ads to Motorola, Cisco, Pace set-tops

Interactive TV technology vendors Visible World and FourthWall Media said they are combining forces on a product that cable operators can use to target ads to subscribers using set-tops from Cisco, Pace and Motorola Mobility.

AT&T launches Blueprint targeted ad platform

AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.

Frontier appoints 'Frank the American Buffalo' as its new DSL spokesman

Frontier Communications is using a talking buffalo named Frank to get more subscribers to tune into its DSL service.

Online consumers increasingly becoming 'invisible,' says Ovum

Online consumers are becoming more wary of what information they provide to online miners and are looking for new tools to make them "invisible" to those who want to learn more about their habits. This means trouble for those who have used the Internet as a bottomless pit of consumer information, Ovum's latest Consumer Insights Survey suggests.

Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing

Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.

Simulmedia taps FourthWall Media for demographic data

Advertising insertion technology vendor Simulmedia has announced a new deal with interactive TV widget developer and data collection vendor FourthWall Media to plug the data that FourthWall collects from set-top boxes into Simulmedia's targeted advertising platform.

TiVo spends $20M to buy ad research firm TRA

TiVo said it agreed to shell out $20 million to buy TRA Inc., an ad research firm that makes a business of analyzing how TV advertising impacts purchasing behavior of viewers.