Steve Donohue
Samantha BookmanTag:
Targeted Advertising
Latest Headlines
Latest Headlines
AT&T launches Blueprint targeted ad platform
AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.
Frontier appoints 'Frank the American Buffalo' as its new DSL spokesman
Frontier Communications is using a talking buffalo named Frank to get more subscribers to tune into its DSL service.
Online consumers increasingly becoming 'invisible,' says Ovum
Online consumers are becoming more wary of what information they provide to online miners and are looking for new tools to make them "invisible" to those who want to learn more about their habits. This means trouble for those who have used the Internet as a bottomless pit of consumer information, Ovum's latest Consumer Insights Survey suggests.
Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.
Simulmedia taps FourthWall Media for demographic data
Advertising insertion technology vendor Simulmedia has announced a new deal with interactive TV widget developer and data collection vendor FourthWall Media to plug the data that FourthWall collects from set-top boxes into Simulmedia's targeted advertising platform.
TiVo spends $20M to buy ad research firm TRA
TiVo said it agreed to shell out $20 million to buy TRA Inc., an ad research firm that makes a business of analyzing how TV advertising impacts purchasing behavior of viewers.
Visible World powers targeted promos for Cox
Cox Communications said it is using Visible World's targeted advertising technology to market its digital cable, high-speed Internet and voice products to subscribers. The MSO said it will use
Rovi to test ads on smart TVs, other Internet-connected devices
Rovi has launched a five-month trial to determine the effectiveness of advertising across a wide platform of devices including Internet-connected TVs, Blu-Ray players and other devices, the
NBCU invests in targeted TV ad delivery firm Invidi
Targeted ad provider Invidi Technologies is getting a helping hand from NBC Universal in the form of a "small" investment. The company, which already counts Google, Motorola, and WPP's GroupM as
TV viewers still sitting through commercials, study says
A Video Consumer Mapping (VCM) study by the Council for Research Excellence (CRE) could be heartening news for the dozens of vendors at The Cable Show today showing off targeted advertising
