As Advertising Week kicks off in New York, Yahoo, Google and AOL separately gave the multiday confab an OTT-centric push, announcing major updates to their advertising and streaming platforms. Yahoo said it has made BrightRoll its unified brand for programmatic advertising, while Google announced two key updates ad features on its platform.
YouTube's advertising effort may have just gotten some serious competition as Facebook announced it added four new products to FAN (Facebook Audience Network) that enables marketers to buy targeted ads across its mobile and third-party apps, leveraging user data.
Attempting to mimic the advanced advertising success it's had on the Internet, Google Fiber will begin to offer targeted local TV ads in Kansas City, Kan., and Kansas City, Mo.
Those who have spent any time watching ad-supported online video are painfully familiar with the grueling amount of repeat ads they're subjected to. And a new Strata Marketing survey concurs, finding that a big chunk of consumers consider OTT ads more annoying than television ads.
A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.
Comcast said Thursday that it will begin enabling targeted advertising in national ads sold by its NBCUniversal subsidiary.
Comcast plans to kick off a trial by the end of the year which will deliver unique ads to subscribers watching linear programming based on demographic profiles, Andrew Ward, group VP of the Comcast Media 360 multiplatform ad-sales unit, told FierceCable Thursday.
Interactive TV technology vendors Visible World and FourthWall Media said they are combining forces on a product that cable operators can use to target ads to subscribers using set-tops from Cisco, Pace and Motorola Mobility.
AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.
Frontier Communications is using a talking buffalo named Frank to get more subscribers to tune into its DSL service.