Those who have spent any time watching ad-supported online video are painfully familiar with the grueling amount of repeat ads they're subjected to. And a new Strata Marketing survey concurs, finding that a big chunk of consumers consider OTT ads more annoying than television ads.
A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.
Comcast said Thursday that it will begin enabling targeted advertising in national ads sold by its NBCUniversal subsidiary.
Comcast plans to kick off a trial by the end of the year which will deliver unique ads to subscribers watching linear programming based on demographic profiles, Andrew Ward, group VP of the Comcast Media 360 multiplatform ad-sales unit, told FierceCable Thursday.
Interactive TV technology vendors Visible World and FourthWall Media said they are combining forces on a product that cable operators can use to target ads to subscribers using set-tops from Cisco, Pace and Motorola Mobility.
AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.
Frontier Communications is using a talking buffalo named Frank to get more subscribers to tune into its DSL service.
Online consumers are becoming more wary of what information they provide to online miners and are looking for new tools to make them "invisible" to those who want to learn more about their habits. This means trouble for those who have used the Internet as a bottomless pit of consumer information, Ovum's latest Consumer Insights Survey suggests.
Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.
Advertising insertion technology vendor Simulmedia has announced a new deal with interactive TV widget developer and data collection vendor FourthWall Media to plug the data that FourthWall collects from set-top boxes into Simulmedia's targeted advertising platform.