DirecTV hopes to be the first pay TV provider to sell 4K Ultra HD programming and expects 4K will have a material impact on its balance sheet within three years, CEO Mike White said Tuesday.
Netflix said it plans to add 4K Ultra HD content to its streaming video library next year. The move could have an impact on broadband providers that are members of its Open Connect content delivery network, including Cox Communications, Cablevision and Suddenlink Communications.
If the TV set makers get their way, we will soon own "Ultra HD" or "4K" displays. These new TV sets, which have four times the resolution of today's top-of-the-line 1080p sets, are supposedly so breathtakingly amazing, we'll all want one on our walls.
Instead of waiting for pay TV providers like Comcast and DirecTV to launch Ultra HD programming packages, Sony is going over-the-top of broadband providers with the Video Unlimited 4K movie and TV service that it launched Wednesday.
Both cable operators and over-the-top video rivals may be able to deliver 4K, or Ultra HD programming, to TVs following the release of a new version of the HDMI specification on Wednesday.
The next generation of high definition television--Ultra HD or 4K--was given a shakeout run over the past weekend when Sky transmitted a Premier League soccer match between West Ham and Stoke City in the new format.
While many industry observers have expected that it would be several years before pay TV providers could deliver programming in the new 4K Ultra HD format, Comcast is running a demonstration here at The Cable Show this week that shows how it could stream Ultra HD programming to subscribers by installing PCs at cable headend facilities.
Samsung and LG announced last week that they have struck deals with five South Korean cable operators aimed at driving sales of new Ultra HD TVs.
While no cable operators or satellite TV providers have begun transmitting programming in Ultra HD format, that's not stopping Sony Electronics from kicking off a marketing campaign for its new line of 4K Ultra HD TVs.
DirecTV may be developing the pay TV industry's first 4K, or ultra HD network, according to several trademark applications it filed last week.