Trying to change course amid falling ratings and soft advertising sales, Viacom announced Wednesday that it is reviving its Noggin educational brand to launch a new SVOD service targeted toward preschoolers.
Suddenlink lost another 34,800 basic video customers in the fourth quarter of 2014, nearly quadrupling the 8,600 it lost during the comparable 2013 quarter. Suddenlink also lost 26,300 digital video customers in Q4.
The steady decline of Cable One's pay-TV business continued in the fourth quarter, with the MSO hemorrhaging another 25,000 video subscribers.
Viacom announced a major restructuring of its cable network operations Thursday, consolidating three network groups into two, while placing one unit under the direction of Doug Herzog and the other under Cyma Zarghami.
Citigroup Research analyst Jason Bazinet cratered Viacom's share price last month when he suggested that the media conglomerate's upcoming carriage talks with Dish Network could go south in a hurry.
Viacom is the latest programmer to launch an a la carte SVOD programming service, a new streaming product built around its Nickelodeon kids' linear network set to debut in March.
Culminating a broad-reaching licensing deal signed in October, Verizon announced Wednesday that it has added access to 24 live Viacom channels through its FiOS Mobile App.
Facing investor headwinds as it approaches upcoming licensing renewal deals with the No. 3 pay-TV operator in the U.S., Viacom is getting pressure in some Wall Street circles to remarry CBS Corp.
After a note by a rival media-investment analyst last week sent Viacom shares spiraling on fears of a pending blackout on Dish Network, Craig Moffett responded with his own memo, dismissing the speculation.
Viacom has re-upped CEO Philippe Dauman through 2018, giving a mogul who was already one of the highest paid media executives yet another raise.