Seeming to further distance itself from a program renewal deal with Viacom, Suddenlink has signed yet another carriage agreement with a smaller programming network, putting Sony Movie Channel on its program guide.
Making it rather clear that he doesn't support new rules proposed by Canada's version of the FCC that would unbundle pay-TV programming, Viacom's Keith Murphy, SVP of government relations has told the commission that so-called "pick and play" mandates would set off a "consumer welfare-destroying death spiral" for the Great White North's TV industry.
According to the story circulating around the cable industry, top Viacom executives were shocked--shocked!--when they called their Suddenlink counterparts at the eleventh hour on Sept. 30 and told them they were finally ready to talk turkey about a new carriage deal.
Proving that it doesn't forsake all programming conglomerates, just Viacom, Suddenlink has inked a new carriage agreement with Discovery Communications.
As it grapples with its newfound fame as the poster child for small-to-midsize cable operators who have finally drawn the line on over-bundled programming deals, Suddenlink is also hearing a bit of chatter from forlorn subscribers who miss Viacom TV shows.
As its carriage impasse escalated into a selective blackout of Internet content, Viacom on Wednesday announced that it had renewed its affiliate agreement with Verizon FiOS. The agreement to carry 25 Viacom channels also includes multiscreen rights that will enable Verizon to put those networks on its FiOS mobile app starting in 2015.
Despite what Viacom describes as a last-minute decision to take Suddenlink up on its earlier proposal, the MSO has pulled the conglomerate's channels off its program guide, effective at midnight.
Grinding through a busy negotiating period for program rights, Suddenlink has announced a broad-reaching renewal deal with CBS Corp. that includes retrans rights for CBS owned-and-operated stations, as well as carriage of cable assets CBS Sports Network and, for the first time, the Smithsonian Network.
Suddenlink is threatening to pull Viacom channels off its program guide on Oct. 1 if it can't get the terms it wants a licensing renewal deal.
The multiscreen revolution will only enhance viewers' loyalty to network brands and live viewing, not degrade them, according to a new study conducted by Viacom that seems to counterintuitively sprinkle a little fairy dust on commonly held TV-industry axioms.