BlackArrow, the ad tech company working with cable-industry joint venture Canoe to grow pay-TV's dynamic ad-insertion (DAI) business, has been acquired by Cross MediaWorks.
As pay-TV providers see their bread-and-butter broadcast video revenues continue to decline due to competition from over-the-top services from Netflix and other online players, they are equipping themselves with a number of new weapons in their VOD and TV Everywhere arsenals.
With a partnership between the two companies announced years ago finally bearing fruit, Cox Communications has confirmed that it will enable its VOD services to work in TiVo digital video recorders purchased by its customers at retail.
Seeking to turn its on-demand programming into a product feature that can better compete with OTT services like Hulu, DirecTV has officially launched its "72 Hour Rewind" feature.
Time-shifting lovers of PBS shows like Downton Abbey will be pleased with Comcast's announcement this week that it's doubling the amount of video-on-demand PBS programming available on its video set-tops and multiscreen apps.
Describing Canoe's upward trajectory, Chris Pizzurro, head of product sales and marketing for the joint venture, breaks out the old hockey-stick metaphor. For anyone who has been closely following the trajectory of Canoe's puck, this is a bit of a surprise. FierceCable 's Daniel Frankel chats with Pizzurro about Canoe's VOD DAI aspirations.
Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable VOD that were viewed four to seven days after their initial airing outperformed general TV commercials, aimed at the same demos and viewed at the same duration after initial broadcast.
Huawei promised to deliver an improved video streaming experience to consumers by supplying operators with a new video on demand (VoD) platform.
Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.
TV Everywhere access to live NBC programming has finally arrived, provided you live in a metropolitan area close to one of the conglomerate's owned and operated stations.