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Yahoo

Latest Headlines

Latest Headlines

Yahoo Mobile Developer Conference: Developers live-tweet from New York City

The big announcement was around in-app sharing and ad integration with its Tumblr blogging platform, but app makers were buzzing about all kinds of things on Twitter as they attended Yahoo's recent developer conference in New York City.

Advertising: AOL adds premium video formats, while Yahoo boasts successful integrated marketing strategy with Honda

AOL is boosting its programmatic advertising strategy, announcing that it has added video to its premium ad platform with five formats available to advertisers. Meanwhile, Yahoo said that its integrated marketing play with Honda saw big results in terms of viewers' brand awareness.

Flurry: Mobile 'addicts' numbers have grown 59% over the past year

Mobile "addicts," or those who launch apps 60 times or more each day, have grown in number by 59 percent over the last year, according to Flurry.

Yahoo sees 60% revenue growth in online video interests

Search engine website and online video provider Yahoo landed on "the high end" of guidance for revenues in the second quarter, posting GAAP revenue of $1.24 billion, a 15 percent increase and the "most substantial" growth in nearly a decade. But the cost of those revenues jumped significantly, from $44 million a year previously to $200 million in the quarter.

Level 3 fiber network outage disrupts Internet traffic in the U.S. and Europe

Level 3 suffered a fault on its fiber network on Friday that slowed down Internet services in a number of U.S. markets and four European countries--including the UK, France, Germany and Italy. According to a Computer Weekly report, the outage affected a number of websites such as eBay and Yahoo Mail, and gaming services on PSN and Xbox Live.

NFL confirms Yahoo will live-stream regular-season game

The National Football League has finally followed up on its announcement, made in March, that it will live-stream one of its regular-season games in 2015. The good news: Yahoo will host the Oct. 25 stream of the Jacksonville Jaguars-Buffalo Bills game.

Yahoo adds comScore, DoubleVerify, other measurement options to combat advertising fraud

Yahoo is fighting online ad fraud by partnering with several third-party measurement companies, including comScore, DoubleVerify, Integral Ad Science, Moat and others, to enable independent verification of display and online video ads that appear on its sites. The move allows advertisers running campaigns on Yahoo to choose from a number of different measurement solutions to verify that they're getting appropriate returns on the money spent to place ads.

Yahoo exec dishes on the future of Flurry and Yahoo's place in mobile

To get a sense of where Yahoo is heading with its app developer program,  FierceDeveloper  recently chatted with Jarah Euston, vice president of analytics and marketing with Flurry.  Hot Seat

Yahoo exec talks dev programs and the future of Flurry

Already a well-known name in developer and publisher circles for its mobile app analytics services, Flurry was acquired last year by Yahoo and has since become a foundational part of its mobile strategy. To get a sense of where Yahoo is heading with its app developer program, FierceDeveloper recently chatted by phone with Jarah Euston, vice president of analytics and marketing with Flurry.

Yahoo's Utzschneider on the potential of cross-platform advertising

Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.