It appears that media companies are taking to heart last year's predictions about advertising and audience measurement. On Tuesday, CNBC announced it is dropping Nielsen measurement of its daytime audience and instead will rely on Cogent Reports, the syndicated division of Market Strategies International, a marketing and research firm.
Yahoo is starting to generate money from its mobile business after years of lagging behind larger competitors like Google and Facebook. However, the company still has a ways to go before it can claim significant success in mobile advertising and apps.
Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.
Could Internet traffic records be broken this week? With no less than 13 major media events scheduled since Sunday--including Apple's latest product announcement, a live Aerosmith concert via Yahoo!, and several sporting events, all with live streaming options--viewers could be turning online more than ever before, according to Streaming Media analyst Dan Rayburn.
Flurry's reports offer all kinds of information about future trends in the app market, but even Flurry's data scientists may not have seen this coming: an acquisition by Yahoo for a reported $200- $300 million.
How did the wireless industry perform in the second quarter of 2014? Check here throughout the second-quarter earnings report season for full earnings reports from the wireless industry's...
Signaling its boldest move yet to compete in the original series game with pay TV, as well as subscription video on demand services like Netflix and Hulu, Yahoo has picked up a sixth season of the just-cancelled NBC comedy "Community."
Yahoo, Amazon, Dreamworks Animation and Liberty Media are reportedly among suitors queuing up to buy Vevo, the largest provider of music videos online.
Still wandering in the digital media forest, looking for a coherent strategy two years into the CEO tenure of Marissa Mayer, Yahoo has apparently found yet another business objective to try out--compete with Google's YouTube for audience share and content creators.
Yahoo is planning to take on Google's YouTube online video dominance, and this summer will announce a service that offers channel pages and video hosting. Its value proposition? Giving creators a bigger cut of ad revenues, and offering the ability to distribute their videos across Yahoo's online properties.