Tag:

YouTube

Latest Headlines

Latest Headlines

Media companies look beyond YouTube's limited monetization

YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options. FierceOnlineVideo takes a look at an emerging migration to other online video platforms here.

JW Player, ILOOK offer alternatives to YouTube for enterprise online video

For smaller multichannel networks and for individual content creators, YouTube is a challenging  place  in which to turn a profit. Some new ventures, including JWPlayer and ILOOK, are looking to go beyond the multichannel network concept entirely. Special report.

Moving past the YouTube monetization model

For the past few years, YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options.

Breaking out of YouTube: JW Player, ILOOK offer alternatives for enterprise online video

Recent multibillion-dollar sales of multichannel networks have caught plenty of attention. However, for smaller MCNs and for individual content creators, YouTube is a challenging space to turn a profit. Enter the next generation of online distributors: companies that are providing ways for content creators to post and publicize their videos beyond YouTube.

Studies: YouTube is the biggest online platform for linear TV, and cable beats broadcast

Separate studies reveal that Google-owned YouTube is the primary platform for viewing traditional television content online. And when they turn to YouTube to find TV content, viewers prefer cable network programming over broadcast shows by a wide margin.

AT&T, Chernin move forward with Fullscreen buy

Through their joint venture Otter Media, AT&T and the Chernin Group have confirmed their earlier reported intention to buy YouTube programming network Fullscreen. The size of the deal is not yet known, but Re/code puts Fullscreen's valuation at somewhere between $200 million to $300 million.

AT&T-Chernin JV Otter Media officially buys Fullscreen for reported $200-$300M

Top YouTube multichannel network Fullscreen is officially being acquired by Otter Media, the joint venture between AT&T and the Chernin Group. The deal could be worth between $200 million and $300 million, Re/code reported, although the exact sale price wasn't revealed.

YouTube funds multi-million-dollar initiative to keep its stars from bolting

With many of its most prolific producers looking for greener pastures at insurgent online-video platforms, YouTube has announced a multi-million-dollar initiative aimed at holding on to some of its biggest stars.

Unionized Brooklyn Cablevision techs release YouTube music video: 'Strike'

A group called "Cablevision99," which claims to represent nearly 300 unionized Cablevision technical workers in Brooklyn, has posted a YouTube rap video with a title, "Strike," and lyrics that the Bethpage, N.Y. cable company certainly won't find catchy.

UK to trial online-video age ratings

Coming soon to YouTube music videos in the UK: a ratings system that warns parents if the content of an online video is inappropriate for their kids.