YouTubers are watching Google's online video service more than they ever have: watch time grew 60 percent compared to the same period last year, which YouTube noted is the fastest growth rate in two years. And brand advertisers are warming up to the OTT service as well, tripling commitments to Google Preferred and buying in to other programmatic ad schemes.
ASPEN, Colo.--Although YouTube has a growing number of innovative competitors, CEO Susan Wojcicki says that she isn't worried as long as YouTube is growing and users are engaged. Specifically, she noted that YouTube users, which now top 1 billion globally, are growing 50 percent year-on-year.
After a flurry of high-profile purchases that included Disney's $950 million acquisition of Maker Studios and Otter Media's $300 million takeover of Fullscreen, the bulk of the big YouTube multichannel network buys might be behind us. But acquisitions in the YouTube MCN market are still worthwhile to explore, according to Ampere Research.
The biggest acquisitions of multichannel networks (MCNs), such as Disney's $950 million buy-up of Maker Studios and Otter Media's $200-300 million purchase of Fullscreen, have most likely already taken place, according to one analyst firm. That leaves other companies hoping to buy MCNs with fewer options, and limited time to jump into the segment.
A new job posting by Comcast appears to confirm reports that the cable giant is developing a platform to compete with Google's YouTube. Specifically, the Comcast posting describes a "video portal service that curates the best short-form video on the web."
Google's YouTube may still hold the top position for monthly views, but its newest competition for content creators should have it a bit worried. Facebook said it will now share revenue from ads with video creators like Funny or Die, NBA and others. However, the social media giant wasn't clear on who exactly can participate, and its revenue split has some wonky caveats, raising concerns among some publishers.
After more than three months of negotiation, Vivendi has completed its deal to buy online video provider DailyMotion from its parent company, Orange. Vivendi purchased an 80 percent stake in the company for $241.8 million (€217 million).
After several months under wraps, Google's answer to live-streamed gaming was unveiled on Friday. But does it have the ability to unseat Twitch as the leader in this segment? According to a review of the new service, it has a chance.
Consumers using Android devices or Chromecast who felt left out when HBO debuted its new over-the-top service exclusively on Apple's iOS platform now can join the Game of Thrones streaming club. Google announced during its I/O conference that HBO Now will be available this summer through Cast on Android and via web browsers.
DirecTV has included support for the new Apple Watch in the latest update to its iPhone app. The satellite carrier is the second big pay-TV company to extend an app for the much-anticipated new wearable, with Comcast announcing an Xfinity app for the device two weeks ago.