With the online video industry growing at an impressive rate, it's becoming more and more important for video streaming services to differentiate themselves from one another. They are doing so by finding new ways to get their content in front of consumers, seeking out the newest, hottest offerings and creating innovative new business models that cater to viewers' individual profiles.
YouTube is opening its subscription channel option to more contributors, it said on its official YouTube Creators blog.
The more things change, the more they stay the same, based on some new data from Distimo. To some extent, it seems the "iPhone effect" continues to hold for developers, obviously favoring some of the largest publishers most of all.
YouTube said it is revamping the way it displays comments below videos, giving higher placement to comments left by the video's creator and "popular personalities" and giving content creators more control over moderating comments.
YouTube will add a feature that lets viewers watch videos they've "added" to their device even when they're not connected to the Internet. In other words, official downloads are coming to YouTube.
Google is employing data simulations to help it create evenly distributed flocks of balloons that will enable its Project Loon to deliver reliable Internet service to unserved and underserved areas.
The NFL's Sunday Ticket package of out-of-market games has reportedly caught the interest of Google and its YouTube online video site.
For years in retail, DVDs were an effective loss leader. Online, it's not clear how much has changed. So often, video is bundled with other products or wrapped up in other businesses.
TubeStart, which describes itself as a crowdfunding platform for YouTube content creators, is set to begin collecting funds soon. The company says it will give YouTube contributors tools to make money beyond the traditional advertising offered by Google.
Fullscreen, a multichannel network (MCN) and large publisher of YouTube videos, has been sued by the National Music Publishers' Association (NMPA) over alleged copyright infringement.