While the world of over-the-top distribution has often been discussed in monolithic terms, there are, of course, vast differences between ad-supported, short-form focused platforms like YouTube, and subscription-based, long-form oriented services like Netflix and Hulu.
Online video advertising, shifting TV ad budgets and the growth of mobile video are all driving revenue strategies for OTT players including Google and Yahoo Screen. For Google, online video ads are of prime importance for its YouTube platform. Yahoo, meanwhile, is banking on committed ad dollars and it announced a number of new series for Yahoo Screen this year.
Bolstering yet another online player competing in the pay-TV market, Vessel, the SVOD service launched by former Hulu CEO Jason Kilar, has raised another $58 million in venture capital.
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The YouTube Kids streaming app, which was launched in February, has come under fire from consumer advocacy groups, which say that its video programming disregards Federal Trade Commission rules that limit the amount and type of advertising around children's programming.
Online video provider Dailymotion, one of the strongest competitors in the user-generated content market dominated by providers like Google's YouTube and Amazon-owned live-streaming service Twitch, could be a Vivendi property soon if a takeover bid made by the media giant holds.
Looking for ways to spark consumer interest in 4K/Ultra HD, the consumer electronics and pay-TV industries seem to have an ally in YouTube, which has debuted its latest experimental videos: Not only are they in 4K, but they run at 60 frames per second.
Fears of digital piracy ebbed a bit over the last few years, with platforms like Netflix and YouTube providing consumers with gobs of readily available, inexpensive video content. But it turns out that illegal downloading just isn't going away.
Online-video piracy is not going away. Despite efforts to clamp down on the problem, illegal content is prolific on the Web, with files available for download through torrent sites or even on major sites, including YouTube.
The online video world will find out whether Jason Kilar's latest venture, Vessel, is ready for prime time. The SVOD service, after a few months in beta, has launched to the general public, offering monthly subscriptions for $2.99.