For smaller MCNs and for individual content creators, YouTube is a challenging space to turn a profit. Enter the next generation of online distributors: companies that are providing ways for content creators to post and publicize their videos beyond YouTube.
Separate studies reveal that Google-owned YouTube is the primary platform for viewing traditional television content online. And when they turn to YouTube to find TV content, viewers prefer cable network programming over broadcast shows by a wide margin.
Through their joint venture Otter Media, AT&T and the Chernin Group have confirmed their earlier reported intention to buy YouTube programming network Fullscreen. The size of the deal is not yet known, but Re/code puts Fullscreen's valuation at somewhere between $200 million to $300 million.
Top YouTube multichannel network Fullscreen is officially being acquired by Otter Media, the joint venture between AT&T and the Chernin Group. The deal could be worth between $200 million and $300 million, Re/code reported, although the exact sale price wasn't revealed.
With many of its most prolific producers looking for greener pastures at insurgent online-video platforms, YouTube has announced a multi-million-dollar initiative aimed at holding on to some of its biggest stars.
A group called "Cablevision99," which claims to represent nearly 300 unionized Cablevision technical workers in Brooklyn, has posted a YouTube rap video with a title, "Strike," and lyrics that the Bethpage, N.Y. cable company certainly won't find catchy.
Coming soon to YouTube music videos in the UK: a ratings system that warns parents if the content of an online video is inappropriate for their kids.
Multichannel network MiTu has signed a multiyear agreement with Mexico City-based giant Televisa that will see the two Hispanic-focused companies work together to develop and distribute programming across multiple platforms.
Subscription video on demand providers, led by Amazon and Netflix, make up nearly half of over-the-top revenues in North America and are driving a market that will likely top $10.7 billion this year alone, a new report by Strategy Analytics says.
Once again proving the equity power of teenagers playing videogames, Google will pay about $1 billion to acquire San Francisco-based online programming platform Twitch.