Reports that YouTube's audience growth is stagnating didn't dissuade Google executives from touting its benefits to advertisers as a key player in growing their digital campaigns.
With competitors big and small looking to carve away pieces of YouTube's audience, the Google-owned service may be taking a new tack: matching Hollywood producers with its top-tier video talent, and investing directly in original programming which results from those unions.
With its audience growth stagnating, rivals like Yahoo acquiring splashy new shows and its top creators moving off the platform, YouTube is reportedly in discussions about making yet another premium content push.
YouTube generated around $3.5 billion in revenue in 2013 and was solidly profitable, but its performance was well below the $5 billion to $5.6 billion revenue range forecasted by a number of Wall Street analysts.
Working to message the general public at a time when the FCC is crafting new net neutrality rules, YouTube has stolen a page from the Netflix playbook, launching a campaign that encourages users experiencing sluggish streaming performance to blame their ISP.
When it comes to deciding what to watch online, 68 percent of connected viewers pick YouTube first, a new study from Adroit Digital reveals. And those viewers, who now watch 15 hours or more of online video on any kind of connected device, would cut the cord instantly if a viable alternative to pay TV were available online.
With about 18,000 YouTube content makers and their fans converging on Southern California's Anaheim Convention Center for the fifth annual VidCon confab Thursday, high-profile media executives including DreamWorks Animation's Jeffrey Katzenberg, Maker Studio's Ynon Kreiz and YouTube's Susan Wojcicki turned out to deliver one-on-one "fireside" chats.
Liberty Global's UPC Hungary is deploying a cloud-based delivery system from ActiveVideo Networks that will deliver YouTube and a range of other apps to legacy set-tops. UPC is offering customers access to more than 20 apps including YouTube, Google Maps, Picasa and Flickr as well as a slew of games via the company's legacy set-top boxes.
Looking to reduce churn by servicing the many disparate parts of its fragmented subscriber base, Comcast is developing a YouTube-like online video platform for its new X1 set-top boxes.
When it debuted in July, Google's Chromecast was widely pondered to be true game-changer that would help video streaming be more widely adopted. Eleven months later, as FierceOnlineVideo 's Samantha Bookman points out, mainstream online video adoption is indeed occuring, but it isn't necessarily being driven by Chromecast.