Still wandering in the digital media forest, looking for a coherent strategy two years into the CEO tenure of Marissa Mayer, Yahoo has apparently found yet another business objective to try out--compete with Google's YouTube for audience share and content creators.
Yahoo is planning to take on Google's YouTube online video dominance, and this summer will announce a service that offers channel pages and video hosting. Its value proposition? Giving creators a bigger cut of ad revenues, and offering the ability to distribute their videos across Yahoo's online properties.
The number of online video viewers keeps growing steadily, and those who have completely cut the cord from pay TV are happy with their decision, a pair of newly released reports from comScore and nScreen Media reveal. But pay-TV providers are battling the trend.
Amid today's AT&T-DirecTV merger excitement, Google-owned YouTube may soon announce that it has reached a deal to buy video game-centric site Twitch for $1 billion. Neither company would comment on the reported acquisition.
Last week, Fullscreen, a multichannel network, said it had hired Allen & Co. to explore options for being acquired. The rumor was that it was in negotiations with Time Warner Inc., to head down the same road as Maker Studios, which closed its $500 million acquisition by Walt Disney Co. this week.
Short-form video giant YouTube put its position as the top online video provider into play during its third annual "Brandcast" at Madison Square Garden, as it tried to woo advertisers to spend more on the service. It's banking on a new platform for ad spending called "Google Preferred."
BroadbandTV, the third-largest player in the YouTube-based multichannel network space, signed a deal with FremantleMedia to manage fan-uploaded content related to its TV series, including "American Idol," "The X Factor" and others.
Yahoo, whose music-streaming partnership with Vevo reportedly hasn't been generating much user interest, is taking another shot, announcing a new deal with the service to bring live concert events, original music programming and thousands of Vevo's music videos to Yahoo Screen.
Discovery Communications said Thursday that it recruited YouTube executive Kathleen Grace to run a new digital studio that will be focused on producing series which will be distributed through "a series of partnerships, with the possibility of expanded distribution across Discovery and other partner platforms."
YouTube is reportedly developing a site aimed at kids under 10 years old, with age-appropriate content and free of videos and user comments that parents would prefer their children not be exposed to. The site would be much more expansive than the Google-owned provider's current "safety" filter.