Hearst Corp. said it will pay $81.25 million to DreamWorks Animation to acquire a 25 percent stake in teen-targeted YouTube multichannel network AwesomenessTV. The deal gives DreamWorks Animation, which paid $33 million in 2013 to Awesomeness founder Brian Robbins and investors to acquire the network, a valuable partner with ties into myriad distribution platforms, as it seeks to grow the MCN.
As the popularity of home-grown YouTube stars explodes, in many cases thanks to the efforts of multichannel networks, their cachet in the over-the-top world is growing, too. With potential suitors circling, Google-owned YouTube is throwing out some attractive lures of its own to keep those new celebrities in the fold.
SVOD. It's an acronym that industry players are dropping with alarming frequency these days. And with HBO and CBS announcing their own premium-content subscription video on demand services, it's no surprise that YouTube may be considering its own subscription service.
YouTube CEO Susan Wojcicki said her Google-owned video platform may soon launch a subscription-based service
HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.
YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success. But other OTT video players haven't been so lucky. Here are 10 online video companies either gone before their time, or that are struggling to keep from fading away.
YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday. And as more viewers access the service through their television screens, Google is looking to invest in content that will keep viewers tuned to the big screen.
The FBI is asking citizens for help in identifying masked ISIL members with American accents that have appeared in videos circulating online, in a new initiative aimed at learning the identities of dozens of Americans who it says have joined the terrorist group (also known as ISIS).
YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options. FierceOnlineVideo takes a look at an emerging migration to other online video platforms here.
For smaller multichannel networks and for individual content creators, YouTube is a challenging place in which to turn a profit. Some new ventures, including JWPlayer and ILOOK, are looking to go beyond the multichannel network concept entirely. Special report.