Comcast's acquisition of advertising technology vendor Freewheel could result in a payday for DirecTV, which bought an equity stake in Freewheel in January 2013.
AOL Networks is beginning to pitch linear TV ads to media buyers, using technology that it picked up with the acquisition of ad network Adap.TV last year.
Pay-TV distributors will face new competition for sales of paid video-on-demand movies with the launch of a cloud-based movie service that Walt Disney Co. launched Tuesday with Apple.
Denver-based startup aioTV struck a deal with Tribune Media Services which will give it metadata that could be used on the over-the-top video platform that it has been pitching to pay-TV distributors.
Nielsen reversed its decision to include viewers who rely solely on broadband Internet connections to consume video in its ratings sample, in a victory for the National Association of Broadcasters and the local TV stations that it represents.
Ultraviolet, the digital rights locker backed by studios such as Warner Bros., NBCUniversal and Sony, ended 2015 with more than 15 million active accounts registered, Time Warner Inc. CEO Jeff Bewkes said Wednesday.
NFL games that are carried simultaneously on cable networks and local TV stations draw more viewers from local TV stations, TVB said Tuesday.
A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.
Time Warner Cable will unveil a new brand for its cable service later this year in New York City and Los Angeles, where it plans to launch new wideband Internet tiers and super DVRs containing six tuners, CEO Rob Marcus said Thursday.
In today's spotlight, FierceOnlineVideo interviews Incognito Software CEO Stephane Bourque. In addition to offering his take on over-the-top video and the streaming of 4K video, Bourque weighs in on the debate over the FCC's network neutrality rules.