Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Verizon offers free year of Netflix as part of NY triple-play bundle

Netflix has become such a powerful programming force, MVPDs are now using it to market their wares instead of their own programming bundles. That's the compelling thesis of a Monday BTIG Research blog post from analyst Richard Greenfield, who takes aim at a new Verizon FiOS promotion that puts Netflix at the heart of a triple-play service offering.

Viacom, Ninja Turtles take Suddenlink battle to West Virginia high school

Those attending Friday night's homecoming football game for Capital City High School in Charleston, W.V., were greeted by an official appearance from the Teenage Mutant Ninja Turtles--which happens to be a Nickelodeon property that was recently removed, along with all the of the Viacom channels, from the city's local cable system, Suddenlink.

Cable upfront dropped 6 percent to $9.6B, advertising bureau says

Giving specific size and scope to the advertising slowdown the TV business is currently experiencing, cable networks saw their collective upfront ad haul drop 6 percent over the summer to $9.6 billion, according to statistics released by the Cable Advertising Bureau.

TWC bill goes viral: What cable can learn from celebrities in the age of social media

Just as athletes, actors and other celebrities have to deal with a new code of conduct in a world in which words, images and video travel fast, pay-TV providers are finding that their misdeeds and customer unfriendly billing practices can assume an exaggerated presence on the Internet.

The Gigabit Wars: Breaking down the race for the best products and services

It's pretty easy to see how Google Fiber's FTTP initiative and its $70 a month pricing construct is forcing other traditional telcos, cable operators and municipalities to react with similar offerings. In its new feature,  Gigabit Wars: The best prices for 1 Gbps service from ILECs, MSOs and municipal providers, FierceTelecom looks at how various service providers are positioning their fiber-based broadband services in the market.

Comcast, TWC lag behind in latest J.D. Power customer satisfaction survey

The Nos. 1 and 2 cable companies in the U.S., Comcast and Time Warner Cable, ranked near the bottom in a survey conducted by J.D. Power, which polled consumers on their general satisfaction with video, Internet and phone services.

DirecTV unleashes secret marketing weapon: Rob Lowe

DirecTV has for several years received critical acclaim in the ad world for funny TV commercials lampooning how life supposedly gets worse when you have cable... and, of course, better when you switch to satellite-based video services. Now, the company is plying a little celebrity to the marketing mix.

Comcast Wi-Fi ads raise security, net neutrality concerns

Comcast's decision to insert self-promotional advertising into its Wi-Fi hotspots "raises security concerns and arguably cuts to the core of the ongoing net neutrality debate," an Ars Technica story maintains.

Unionized Brooklyn Cablevision techs release YouTube music video: 'Strike'

A group called "Cablevision99," which claims to represent nearly 300 unionized Cablevision technical workers in Brooklyn, has posted a YouTube rap video with a title, "Strike," and lyrics that the Bethpage, N.Y. cable company certainly won't find catchy.

At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?