A few years back, Dominos started a "mea culpa" trend in advertising, producing a series of TV commercials basically admitting that the quality of the chain's pizzas had gone bad, and that it had realized the error of its ways, faced its critics, and reinvented its own pies.
LAS VEGAS-- New York-based Cablevision is upping its investment in advanced advertising and dynamic ad insertion, teaming with Google's DoubleClick ad platform to enable better decisioning around purchasing and placement of ads during TV time slots, the company announced here at the National Association of Broadcasters tradeshow.
Cable industry advanced ad consortium Canoe said 4.13 billion VOD dynamic ad insertion (DAI) impressions were delivered over its platform in the first quarter, a 70 percent year-over-year increase.
AOL is trying to extend its reach into the $74 billion U.S. TV advertising market by offering what it calls a "self-serve" tool for programmatic ad purchasing.
Dish Network has signed separate multi-year agreements with Nielsen and comScore to provide the research companies with data from its network of pay-TV set-tops.
Cablevision's media sales division has expanded its capability to offer clients inventory beyond the New York TV market by carving out an agreement with viewer data company Fourthwall.
AT&T's advanced TV advertising division, AdWorks, has announced the formation of a new upfront market to sell addressable inventory.
Time Warner Cable has expanded the capabilities of its Ads Everywhere platform, allowing advertising clients to target ads at the household level.
TiVo's research division released a new report suggesting brands are pennywise, dollar-foolish when they move their advertising dollars out of television.
T-Mobile turned up big during Super Bowl 50 but it was AT&T that ended up leading the pack among the biggest wireless ad spenders during February.