Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Cablevision sues Verizon alleging deceptive advertising claims about Wi-Fi superiority

Cablevision announced Thursday that it has filed a lawsuit against Verizon in federal court for the Eastern District of New York, alleging that the telecom made false and misleading claims about the MSO's Wi-Fi service in ads.

Yet another Comcast service travesty goes viral: customer called a profanity on bill

As Comcast earnestly tries to repair its tattered customer service image, news has come that a subscriber retention rep changed the first name of a Spokane, Wash., customer to "A-hole" in the company's computer system after the subscriber's wife tried to cancel the service.

Update: MoffettNathanson retracts Q4 commercial volume report

Faced with cratering ratings and a soft ad market, the major cable programming conglomerates saw their ad revenue dip only 1.3 percent in the fourth quarter. How did they do it? Volume, volume, volume!

The NFL, pay-TV's priciest content, comes to YouTube

Google struck a  multimillion-dollar licensing deal to put National Football League game clips, interviews, TV series including pay-TV staple A Football Life, and fantasy-themed shows on a new NFL YouTube channel.

NBC stations refuse to air Comcast attack ad from conservative PAC

NBC stations in five election "battleground" states have refused to air a two-minute commercial from a conservative political action committee attacking parent conglomerate Comcast for alleged liberal bias.

Comcast to use Super Bowl to promote TV Everywhere initiatives

Comcast plans to punctuate its ongoing TV Everywhere promotion campaign with a blowout Super Bowl Sunday, during which it will stream 11 hours of programming to anyone with a compatible IP device, no pay-TV subscription required.

Conservative PAC targets Comcast alleging liberal bias in news divisions

Facing opposition from many progressive groups based on its merger plans with Time Warner Cable, Comcast is now getting headwind from a conservative PAC, which claims the publicly traded corporation has a secret liberal agenda.

Dish's Sling TV sweeps major 'Best of CES' awards

Dish Network's splashy debut of its over-the-top programming service, Sling Television, won the Consumer Electronics Show's equivalent of top Oscars Sunday, winning several major "Best of CES" awards.

CES 2015: A visual tour of the innovative, interesting and enigmatic

Every year, the world's consumer electronics industry descends on Las Vegas to show off their latest and greatest inventions. And for those attending the Consumer Electronics Show, the experience can be a dizzying one at best. Companies used marketing strategies ranging from wacky to weird to help their products rise above the noise.

Irdeto reports set-top based piracy, a la carte demand both on the rise

Even as it issued a report at CES noting the growth in demand for a "mixture of a la carte Internet TV and pay TV services," Irdeto revealed the underbelly of this new growth: easy set-top box piracy.