Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Comcast giving customer invites to try out new XR11 voice-activated remote

Comcast is getting close to the official debut of its voice-activated remote control, the XR11, and is already making it available to customers for early trials.

Comcast expands social media team, as survey reveals growing warmth toward digital customer service

Timed to the release of a PricewaterhouseCoopers survey revealing that telecom customers are among the most receptive to customer service delivered over digital channels, Comcast says it will triple its social media-based customer service team.

Cable One can't get NebuAd privacy suit dismissed

A federal judge in Alabama refused to dismiss the personal lawsuit of a woman who claims Cable One worked with advanced advertising company NebuAd to improperly monitor her Internet use back in 2007.

Google Fiber set to begin targeted TV advertising in Kansas City

Attempting to mimic the advanced advertising success it's had on the Internet, Google Fiber will begin to offer targeted local TV ads in Kansas City, Kan., and Kansas City, Mo.

Dish expands Nagra partnership to include TVE ad insertion, audience measurement

Dish Network has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.

Canoe now reaching 130 DMAs, 48 out of top 50

Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.

Report: Comcast may acquire Visible World, boost advanced ad portfolio

Comcast is in negotiations to acquire TV ad tech company Visible World, according to the Wall Street Journal, citing unnamed individuals familiar with the talks.

Q4 the worst for U.S. TV ad sales since the recession, analyst says

After blaming slowing TV ad sales in each previous quarter of 2014 on everything from government shutdown fears to Winter Olympics disruption to cold weather, media analyst Michael Nathanson says "excuses are running out" for the worst ad sales quarter since the great recession.

Comcast rolls out apps, content for NASCAR fans as part of Xfinity Series sponsorship deal

After announcing a 10-year agreement in early September to take over NASCAR's "triple A" racing circuit, the newly christened Xfinity Series, Comcast is rolling out new NASCAR-themed features for its X1 video platform.

A+E rolls out Rovi's new targeted advertising tool

Becoming the latest programmer to try to package its inventory for advertisers with greater insights as to what kind of viewers are watching it, A+E Networks has become the first to deploy Rovi's data-driven, targeted advertising platform, Ad Optimizer.