Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Disney blocks commercials for Verizon skinny bundles

TV and radio stations owned by the Walt Disney Company and 21 st Century Fox are refusing to run commercials in New York promoting Verizon's new "Custom HD" pay-TV program bundle system, the wireless giant says.

Cablevision bundles a digital antenna with broadband, calls it 'cord-cutter' package

Cablevision has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.

TiVo markets cord-cutting DVR to Aereo subscriber list

TiVo is putting the assets it acquired in February from defunct streaming service Aereo to good use, marketing its over-the-air DVR directly to former Aereo subscribers.

Disney/ESPN says it didn't consent to Verizon plan to break up bundles

ESPN is pushing back on Verizon's new strategy to create smaller, more customized programming bundles for its FiOS pay-TV service.

DirecTV ditches Rob Lowe ad campaign that helped drive sub growth by 60%

DirecTV is shelving its highly successful TV advertising campaign starring actor Rob Lowe after the advertising industry's self-regulatory body sided with a Comcast complaint regarding the campaign's claims.

Pay-TV operators writing the rules for their OTT future

In the area of over-the-top distribution, there are plenty of known unknowns, to borrow some rather infamous political phrasing. We have no idea, for instance, how fast the earliest OTT business models put forth by the pay-TV industry will grow, and whether they'll eventually support the kind of robust margins the business has grown used to.

HBO Now debuts on Apple devices 5 days early

Getting a five-day jump on the announced launch date for its a la carte streaming product HBO Now, HBO announced Tuesday that the service is now available for use on Apple TV, as well as iOS mobile devices.

Comcast says merger will expand access to its 'leading' VOD, TVE products

With the FCC and Justice Department entering the last third of their review of Comcast's proposed purchase of Time Warner Cable, Comcast is back on offense.

Dish faces 2M subscriber cap for Sling TV, rebrands DishWorld

Dish Network agreed to content-provider demands to cap subscribers at 2 million for its new over-the-top service, Sling TV, a report says.

Comcast giving customer invites to try out new XR11 voice-activated remote

Comcast is getting close to the official debut of its voice-activated remote control, the XR11, and is already making it available to customers for early trials.