More than 60 months after Time Warner, Inc. chief Jeff Bewkes and Comcast grand puba Brian Roberts first introduced the broad, sweeping industry-wide initiative known as TV Everywhere, this vital link to pay-TV's future remains a broken web of incomplete rights negotiations.
Signaling its renewed focus on targeted TV advertising, AT&T's advanced advertising unit, AdWorks, announced an upgrade to its TV Blueprint ad network that will allow brands to target audiences based on key mobile device information.
Confirming the soft TV advertising market just exposed by broadcasters, cable networks are wrapping up a 2014 upfront market that's pacing to be around $500 million, or 5 percent, lighter than last year's $9.9 billion haul.
Bright House Networks has signed an agreement with BlackArrow, Inc. to manage the execution dynamic ad insertion into the video-on-demand products of the sixth biggest cable operator in the United States.
Comcast has cancelled a promotional event that was scheduled to take place at the home of Kansas State Senator Julia Lynn, chair of the Kansas Senate Standing Committee on Commerce.
Comcast has issued a public apology in the wake of an embarrassing, virally distributed incident involving one of its customer retention representatives.
After a highly profitable three-year run, pay-TV programmers, particularly "pure-play" cable networks, are facing some tough times.
Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.
A new report by the Cable Advertising Bureau suggests that the notion of cord cutting among millennials, particularly women 18-24, is greatly exaggerated.
Highlighting what is fast becoming a vital growth sector for content providers, Time Warner Inc. CEO Jeff Bewkes paid special homage to video-on-demand at a New York speaking engagement.