Advertising and marketing

Latest Headlines

Latest Headlines

CenturyLink re-ups with Viamedia, expands ad-management partnership to Denver

CenturyLink has renewed its partnership with ad management specialist Viamedia for its Prism TV video platform, expanding the deal to include the Denver market.

DirecTV fires back in satellite-vs.-cable ad war with its own journeyman-comic-studded commercial

With the icebergs of over-the-top distribution floating all around the broader pay-TV business, the resurgent ad war between satellite and cable is a little bit like having an argument...while seated in the deck chairs of the Titanic.

Cablevision settles with Verizon, ends bitter ad battle

Cablevision and Verizon have settled litigation over an advertising war in which each operator disparaged the other's Internet speed offerings.

Charter ad depicts satellite TV as aging space ship captained by Kevin Nealon

The latest Charter Communications TV spot, which showcases "Satellite TV" as an aging spaceship captained by a goofy former Saturday Night Live comedian Kevin Nealon, humorously illustrates the cable industry's response to satellite TV.

IBC 2015 in pictures: What it was like on the show floor

AMSTERDAM-- The IBC exhibition this year was a feast for the eyes. Alongside useful information, exhibitors used all the tricks and gimmicks at their disposal to draw attendees' interest. Check out our pictures of the IBC show floor.

AT&T tops in wireless ad spending for August

AT&T was the top spender in the wireless business on TV advertising in August, accounting for 30 percent of the $190.2 million spent by wireless companies on commercial time. The data comes courtesy of  iSp, which partners with  FierceWireless  every month to deliver a snapshot on how leading telecommunications companies in the wireless market are promoting themselves. 

Comcast has a little fun, promotes X1 by mocking the AT&T-DirecTV merger

After suffering through 14 months of slings and arrows as it attempted its own mega-merger with Time Warner Cable, Comcast is experiencing life as the hammer rather than the nail.

BlackArrow acquired by Cross MediaWorks in latest ad-tech M&A deal

BlackArrow, the ad tech company working with cable-industry joint venture Canoe to grow pay-TV's dynamic ad-insertion (DAI) business, has been acquired by Cross MediaWorks.

Standard Media Index: Cable advertising spending increased 1% in July

Cable TV advertising experienced a slight increase of 1 percent for the month thanks to a strong showing by MTV and the Discovery Channel. Overall TV ad spending was up 7 percent in July compared to the previous year, according to Standard Media Index.

Comcast buys ad insertion and IP video platform firm This Technology

Comcast has acquired Denver-based This Technology, which specializes in dynamic ad insertion technology and has an IP video back office platform. According to Multichannel News, most of the company's 63 employees will be joining Comcast's VIPER (Video IP Engineering and Research) team that works on the company's video infrastructure for IP services and some will join Comcast Wholesale, which is also based in Denver.