Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Comcast's latest service upgrade: Xfinity users can schedule callbacks via app

Continuing to implement common-sense customer service protocols under new customer service czar Charlie Herrin, Comcast is now letting its Xfinity customers schedule a specific time for a rep to call them instead of waiting on hold.

Stick it to the streamers: Comparing Chromecast, Roku and the Fire Stick

Priced at around $30, streaming sticks that fit into the HDMI port of a television have been hot gifts. In fact, Parks Associates estimates that 46 percent of category leader Google Chromecast's sales come from consumers purchasing the minature devices as gifts.

Fox News finds new way to scare its viewers, warns of Dish blackout

Already adept at scaring its rapt audience, Fox News has begun warning Dish Network subscribers that the channel, along with Fox Business News, could disappear from their program guides "any day now."

TV's share of advertising market has peaked, report says

TV's dominant share of the global advertising market has peaked and is now in terminal decline. So conclude separate reports by Madison Avenue conglomerates ZenithOptimedia and Magna Global, which both note negative TV ad sales trends amid an overall advertising marketplace that is growing.

Verizon tops in wireless carrier max speed, RootMetrics says

Wireless carriers like to brag about their LTE networks in a lot of different ways, including their coverage, reliability and speeds. And while the average speed for downlink and uplink are probably the most important metrics to judge carriers' performance on--since that is what a consumer can expect to experience on a regular basis--maximum speeds are also worth noting.

Cablevision hires ad industry vet Paxton as creative services chief

Cablevision has hired veteran Madison Avenue creative Mickey Paxton as senior VP, executive director of creative services, to oversee marketing and brand initiatives for its full suite of Optimum products and services.

Rentrak closes Kantar Media asset purchase … for $30M more than originally reported

Rentrak said Tuesday that it has closed its purchase of U.S. TV measurement service Kantar Media, paying advertising conglomerate WPP $128 million for the asset, which is $30 million more than what was reported when the deal was announced in early October.

BlackArrow announces major U.K. expansion with Virgin Media deal

Announcing its first major expansion beyond North America, advanced-advertising company BlackArrow has unfurled a new partnership with Virgin Media in the United Kingdom.

NYC customer sues TWC for deceptive promotional rates

A New York City man has filed suit against Time Warner Cable, alleging that an Internet package advertised to him at $34.99 actually costs $94.45.

BlackArrow CEO Dean Denhart steps down

BlackArrow, a leader in advanced advertising services for the pay-TV industry, has announced the departure of Dean Denhart as CEO after seven years in the role.