Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

DirecTV, Dish use addressable tech to target $3B political advertising treasure chest

Integrating voter registration information into their emerging addressable advertising technology systems, DirecTV and Dish Network are promising politcal campaign managers a means of precisely and locally targeting viewers across the ideological spectrum.

BlackArrow update limits ad repetition in multiscreen video streams

TV ad tech company BlackArrow has introduced an update to its Advanced Advertising System that it says will limit the amount of times a specific ad is seen in both live and on-demand streams.

Broadcast, cable advertising numbers flat in Q2, creating concern

It's difficult where to assign blame, but traditional media companies, especially broadcast and cable TV, are hardly setting the world afire with their advertising numbers. National TV advertising revenues rose only 0.2 percent in the second quarter, a number that was the worst since the recession.

Examining the fight between programmers and distributors over viewer data

The amount of available data about viewer behavior has expanded exponentially in recent years. But programmers complain that the access to this all-important information--which will give them keys to understanding huge changes in their now multiplatform audiences--is being tightly controlled by MVPDs, as well as platforms like Facebook, Netflix and Twitter.

ACA, ATVA ramp up retrans battle with TV commercial

The American Cable Association and the American Television Alliance are taking the spirited communications battle over retransmission rules into the living room of pay-TV subscribers.

Authentication, awareness are big issues, but TVE must get licensing straightened out first

More than 60 months after Time Warner, Inc. chief Jeff Bewkes and Comcast grand puba Brian Roberts first introduced the broad, sweeping industry-wide initiative known as TV Everywhere, this vital link to pay-TV's future remains a broken web of incomplete rights negotiations.

AT&T AdWorks to enable mobile-device targeting for TV advertisers

Signaling its renewed focus on targeted TV advertising, AT&T's advanced advertising unit, AdWorks, announced an upgrade to its TV Blueprint ad network that will allow brands to target audiences based on key mobile device information.

Cable upfront on track for 5% decline, only second drop ever

Confirming the soft TV advertising market just exposed by broadcasters, cable networks are wrapping up a 2014 upfront market that's pacing to be around $500 million, or 5 percent, lighter than last year's $9.9 billion haul.

Bright House partners with BlackArrow for dynamic ad insertion into VOD

Bright House Networks has signed an agreement with BlackArrow, Inc. to manage the execution dynamic ad insertion into the video-on-demand products of the sixth biggest cable operator in the United States.

Comcast cancels promo event at Kansas state commerce committee chair's home

Comcast has cancelled a promotional event that was scheduled to take place at the home of Kansas State Senator Julia Lynn, chair of the Kansas Senate Standing Committee on Commerce.