Advertising and marketing

Latest Headlines

Latest Headlines

Comcast to cooperate with DOJ investigation into possible anti-competitive ad sales practices

The U.S. Justice Department is looking into whether Comcast is wielding too much influence in the $5 billion "spot" cable advertising market. Comcast spokeswoman Sena Fitzmaurice told FierceCable today that her company will fully cooperate with the DOJ inquiry, which was first reported by the Wall Street Journal.

RCN drops Viamedia, selects Comcast Spotlight for its ad sales

Princeton, N.J.-based operator RCN has given responsibility for its local advertising sales to Comcast Spotlight.

TiVo agrees to deliver set-top data to Viacom for ad targeting

Viacom has signed a deal with TiVo Research and Analytics to use the DVR maker's data from its 2.3 million set-tops in Viacom's ad sales.

Dish launches programmatic ad exchange for linear TV

Dish Network announced pay-TV's first programmatic ad exchange for linear television.

Countering comScore and Rentrak, TiVo to give away set-top demographic ratings data for free

TiVo says it will offer up for free the demographic ratings data gathered on more than 2 million set-top boxes starting in the first quarter of 2016.

Comcast reportedly in talks to sell set-top data

Comcast is in talks with media conglomerates and audience-measurement firms about licensing the viewer data on its set-tops, according to the  Wall Street Journal.

Cable VOD ad impressions spiked another 40% in Q3, Canoe says

Dynamic ad insertion (DAI) in cable VOD continued its explosive growth in the third quarter, according to figures released by Canoe, the cable industry consortium charged with developing, curating and monitoring the cable DAI market. Specifically, cable companies registered 2.3 billion pre-roll, mid-roll and post-roll impressions, up 40 percent over the same period in 2014.

CenturyLink re-ups with Viamedia, expands ad-management partnership to Denver

CenturyLink has renewed its partnership with ad management specialist Viamedia for its Prism TV video platform, expanding the deal to include the Denver market.

DirecTV fires back in satellite-vs.-cable ad war with its own journeyman-comic-studded commercial

With the icebergs of over-the-top distribution floating all around the broader pay-TV business, the resurgent ad war between satellite and cable is a little bit like having an argument...while seated in the deck chairs of the Titanic.

Cablevision settles with Verizon, ends bitter ad battle

Cablevision and Verizon have settled litigation over an advertising war in which each operator disparaged the other's Internet speed offerings.