Advertising and marketing

Latest Headlines

Latest Headlines

Comcast partners with Twitter for first-ever social campaign to promote X1

Comcast has partnered with Twitter-owned social marketing specialist Niche on an influencer-based social media campaign to promote the MSO's X1 advanced video platform.

Canoe says VOD DAI impressions nearly doubled to 11B in 2015

LAS VEGAS-- Cable industry advanced advertising consortium Canoe Ventures said impressions from dynamic ad insertion (DAI) into U.S. cable VOD programming surpassed 11 billion in 2015, nearly doubling 2014's total.

AT&T's Mike Welch on programmatic, addressable and the coming multi-billion-dollar advanced ad biz

While many in the rank and file of most pay-TV operations dread the closure of a huge merger, AT&T AdWorks strategy and development chief Mike Welch couldn't wait for his company to get its hands on DirecTV.  FierceCable   recently caught up with Welch for an overview of AdWorks-- and of an overall pay-TV advanced advertising business he said will soon be worth billions.

Better Business Bureau urges DirectTV to change or ditch 4K ad

The Better Business Bureau's National Advertising Division (NAD) has recommended that DirecTV change or ditch a TV ad starring model Hannah Davis and a talking horse.

Cablevision signs long-term addressable ad deal with GroupM

Cablevision's trial of its addressable advertising system with several large ad agencies has resulted in a long-term deal with GroupM's MODI Media.

Operators ponder potential pot of gold with advanced advertising services

As TV viewers atomize amid proliferate on-demand programming choices, and networks, advertisers and audience researchers desperately try to keep up with it all, pay-TV companies are finding themselves in a unquietly advantageous position.

Comcast to cooperate with DOJ investigation into possible anti-competitive ad sales practices

The U.S. Justice Department is looking into whether Comcast is wielding too much influence in the $5 billion "spot" cable advertising market. Comcast spokeswoman Sena Fitzmaurice told FierceCable today that her company will fully cooperate with the DOJ inquiry, which was first reported by the Wall Street Journal.

RCN drops Viamedia, selects Comcast Spotlight for its ad sales

Princeton, N.J.-based operator RCN has given responsibility for its local advertising sales to Comcast Spotlight.

TiVo agrees to deliver set-top data to Viacom for ad targeting

Viacom has signed a deal with TiVo Research and Analytics to use the DVR maker's data from its 2.3 million set-tops in Viacom's ad sales.

Dish launches programmatic ad exchange for linear TV

Dish Network announced pay-TV's first programmatic ad exchange for linear television.