Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

DirecTV ditches Rob Lowe ad campaign that helped drive sub growth by 60%

DirecTV is shelving its highly successful TV advertising campaign starring actor Rob Lowe after the advertising industry's self-regulatory body sided with a Comcast complaint regarding the campaign's claims.

Pay-TV operators writing the rules for their OTT future

In the area of over-the-top distribution, there are plenty of known unknowns, to borrow some rather infamous political phrasing. We have no idea, for instance, how fast the earliest OTT business models put forth by the pay-TV industry will grow, and whether they'll eventually support the kind of robust margins the business has grown used to.

HBO Now debuts on Apple devices 5 days early

Getting a five-day jump on the announced launch date for its a la carte streaming product HBO Now, HBO announced Tuesday that the service is now available for use on Apple TV, as well as iOS mobile devices.

Comcast says merger will expand access to its 'leading' VOD, TVE products

With the FCC and Justice Department entering the last third of their review of Comcast's proposed purchase of Time Warner Cable, Comcast is back on offense.

Dish faces 2M subscriber cap for Sling TV, rebrands DishWorld

Dish Network agreed to content-provider demands to cap subscribers at 2 million for its new over-the-top service, Sling TV, a report says.

Comcast giving customer invites to try out new XR11 voice-activated remote

Comcast is getting close to the official debut of its voice-activated remote control, the XR11, and is already making it available to customers for early trials.

Comcast expands social media team, as survey reveals growing warmth toward digital customer service

Timed to the release of a PricewaterhouseCoopers survey revealing that telecom customers are among the most receptive to customer service delivered over digital channels, Comcast says it will triple its social media-based customer service team.

Cable One can't get NebuAd privacy suit dismissed

A federal judge in Alabama refused to dismiss the personal lawsuit of a woman who claims Cable One worked with advanced advertising company NebuAd to improperly monitor her Internet use back in 2007.

Google Fiber set to begin targeted TV advertising in Kansas City

Attempting to mimic the advanced advertising success it's had on the Internet, Google Fiber will begin to offer targeted local TV ads in Kansas City, Kan., and Kansas City, Mo.

Dish expands Nagra partnership to include TVE ad insertion, audience measurement

Dish Network has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.