Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

NBC stations refuse to air Comcast attack ad from conservative PAC

NBC stations in five election "battleground" states have refused to air a two-minute commercial from a conservative political action committee attacking parent conglomerate Comcast for alleged liberal bias.

Comcast to use Super Bowl to promote TV Everywhere initiatives

Comcast plans to punctuate its ongoing TV Everywhere promotion campaign with a blowout Super Bowl Sunday, during which it will stream 11 hours of programming to anyone with a compatible IP device, no pay-TV subscription required.

Conservative PAC targets Comcast alleging liberal bias in news divisions

Facing opposition from many progressive groups based on its merger plans with Time Warner Cable, Comcast is now getting headwind from a conservative PAC, which claims the publicly traded corporation has a secret liberal agenda.

Dish's Sling TV sweeps major 'Best of CES' awards

Dish Network's splashy debut of its over-the-top programming service, Sling Television, won the Consumer Electronics Show's equivalent of top Oscars Sunday, winning several major "Best of CES" awards.

CES 2015: A visual tour of the innovative, interesting and enigmatic

Every year, the world's consumer electronics industry descends on Las Vegas to show off their latest and greatest inventions. And for those attending the Consumer Electronics Show, the experience can be a dizzying one at best. Companies used marketing strategies ranging from wacky to weird to help their products rise above the noise.

Irdeto reports set-top based piracy, a la carte demand both on the rise

Even as it issued a report at CES noting the growth in demand for a "mixture of a la carte Internet TV and pay TV services," Irdeto revealed the underbelly of this new growth: easy set-top box piracy.

CNBC switches from Nielsen to Cogent for daytime measurement

Comcast-owned CNBC, which is part of NBCUniversal has dropped audience measurement icon Nielsen in favor of Cogent Reports, grousing that Nielsen misses target audiences in, among other places, "five star hotel rooms (and) country clubs."

Comcast's latest service upgrade: Xfinity users can schedule callbacks via app

Continuing to implement common-sense customer service protocols under new customer service czar Charlie Herrin, Comcast is now letting its Xfinity customers schedule a specific time for a rep to call them instead of waiting on hold.

Stick it to the streamers: Comparing Chromecast, Roku and the Fire Stick

Priced at around $30, streaming sticks that fit into the HDMI port of a television have been hot gifts. In fact, Parks Associates estimates that 46 percent of category leader Google Chromecast's sales come from consumers purchasing the minature devices as gifts.

Fox News finds new way to scare its viewers, warns of Dish blackout

Already adept at scaring its rapt audience, Fox News has begun warning Dish Network subscribers that the channel, along with Fox Business News, could disappear from their program guides "any day now."