The U.S. Justice Department is looking into whether Comcast is wielding too much influence in the $5 billion "spot" cable advertising market. Comcast spokeswoman Sena Fitzmaurice told FierceCable today that her company will fully cooperate with the DOJ inquiry, which was first reported by the Wall Street Journal.
Princeton, N.J.-based operator RCN has given responsibility for its local advertising sales to Comcast Spotlight.
Viacom has signed a deal with TiVo Research and Analytics to use the DVR maker's data from its 2.3 million set-tops in Viacom's ad sales.
Dish Network announced pay-TV's first programmatic ad exchange for linear television.
TiVo says it will offer up for free the demographic ratings data gathered on more than 2 million set-top boxes starting in the first quarter of 2016.
Comcast is in talks with media conglomerates and audience-measurement firms about licensing the viewer data on its set-tops, according to the Wall Street Journal.
Dynamic ad insertion (DAI) in cable VOD continued its explosive growth in the third quarter, according to figures released by Canoe, the cable industry consortium charged with developing, curating and monitoring the cable DAI market. Specifically, cable companies registered 2.3 billion pre-roll, mid-roll and post-roll impressions, up 40 percent over the same period in 2014.
CenturyLink has renewed its partnership with ad management specialist Viamedia for its Prism TV video platform, expanding the deal to include the Denver market.
With the icebergs of over-the-top distribution floating all around the broader pay-TV business, the resurgent ad war between satellite and cable is a little bit like having an argument...while seated in the deck chairs of the Titanic.
Cablevision and Verizon have settled litigation over an advertising war in which each operator disparaged the other's Internet speed offerings.