Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Q4 the worst for U.S. TV ad sales since the recession, analyst says

After blaming slowing TV ad sales in each previous quarter of 2014 on everything from government shutdown fears to Winter Olympics disruption to cold weather, media analyst Michael Nathanson says "excuses are running out" for the worst ad sales quarter since the great recession.

Comcast rolls out apps, content for NASCAR fans as part of Xfinity Series sponsorship deal

After announcing a 10-year agreement in early September to take over NASCAR's "triple A" racing circuit, the newly christened Xfinity Series, Comcast is rolling out new NASCAR-themed features for its X1 video platform.

A+E rolls out Rovi's new targeted advertising tool

Becoming the latest programmer to try to package its inventory for advertisers with greater insights as to what kind of viewers are watching it, A+E Networks has become the first to deploy Rovi's data-driven, targeted advertising platform, Ad Optimizer.

Diginets rise to challenge cable, as Wiegel's MeTV reaches 94% U.S. clearance

While media analysts and pay-TV executives have their sights set on over-the-top distribution and pending Title II regulation of the Internet, there is another looming threat looking to bite into cable, satellite and telco video market share.

BlackArrow partners with TWC to expand DAI to streaming devices

With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.

Dish seeks to poach DirecTV customers; promises they'll save $250 by switching over

While DirecTV continues to target cable's market share with actor Rob Lowe and his dysfunctional doppelgangers, Dish Network is now taking the fight to the home field of the satellite TV business with a new campaign targeting DirecTV subscribers.

Comcast's latest X1 upgrades: movie bundles, SAP tags, easier toggling for sports fans

Comcast has announced its latest upgrades to its ever-morphing X1 platform. Touting the new features in a Monday blog post, the MSO is now bundling digital movie sales, a practice that is already common on other electronic sell-through platforms like Vudu.

Sling TV launches nationwide, adds AMC Networks channels, sports pack

Sling TV, the new over-the-top service currently being rolled out by Dish Network, announced Monday the addition of AMC Networks channels to its core offering, as well as the introduction of a new $5-a-month add-on programming bundle focused on sports. The additions come as the OTT service ends its "invitation only" phase and now becomes available to broadband consumers across the U.S.

Starcom partners with FourthWall to integrate set-top data into media buys

Starcom MediaVest Group, the biggest of the global TV ad-buying giants, announced a new partnership with cable set-top data company FourthWall Media to integrate the latter's data into media purchasing campaigns.

Cablevision kicks off Freewheel sales, says it's a 'data usage' service

Cablevision on Thursday started selling its Freewheel Wi-Fi calling service, making the product available via the Internet at Freewheel.com.