Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

The Gigabit Wars: Breaking down the race for the best products and services

It's pretty easy to see how Google Fiber's FTTP initiative and its $70 a month pricing construct is forcing other traditional telcos, cable operators and municipalities to react with similar offerings. In its new feature,  Gigabit Wars: The best prices for 1 Gbps service from ILECs, MSOs and municipal providers, FierceTelecom looks at how various service providers are positioning their fiber-based broadband services in the market.

Comcast, TWC lag behind in latest J.D. Power customer satisfaction survey

The Nos. 1 and 2 cable companies in the U.S., Comcast and Time Warner Cable, ranked near the bottom in a survey conducted by J.D. Power, which polled consumers on their general satisfaction with video, Internet and phone services.

DirecTV unleashes secret marketing weapon: Rob Lowe

DirecTV has for several years received critical acclaim in the ad world for funny TV commercials lampooning how life supposedly gets worse when you have cable... and, of course, better when you switch to satellite-based video services. Now, the company is plying a little celebrity to the marketing mix.

Comcast Wi-Fi ads raise security, net neutrality concerns

Comcast's decision to insert self-promotional advertising into its Wi-Fi hotspots "raises security concerns and arguably cuts to the core of the ongoing net neutrality debate," an Ars Technica story maintains.

Unionized Brooklyn Cablevision techs release YouTube music video: 'Strike'

A group called "Cablevision99," which claims to represent nearly 300 unionized Cablevision technical workers in Brooklyn, has posted a YouTube rap video with a title, "Strike," and lyrics that the Bethpage, N.Y. cable company certainly won't find catchy.

At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?

Traditional TV is indeed losing significant ad market share to online video, study finds

It's not a blip. In the second quarter, the U.S. linear television market grew its ad revenue at the slowest clip, 0.4 percent, since the Great Recession. And online video, which accounted for 98 percent of total U.S. ad market growth in Q2, is to blame.

A look at the most influential women in the wireless industry for 2014

Since 2008, FierceWireless has been tracking the top female stars in the wireless industry. For 2014, the list is punctuated by women who are among the top-ranked executives at wireless companies, a positive trend borne out of successful initiatives to recruit talented women to the industry. Here's a look at the 2014 Women In Wireless.

DirecTV, Dish use addressable tech to target $3B political advertising treasure chest

Integrating voter registration information into their emerging addressable advertising technology systems, DirecTV and Dish Network are promising politcal campaign managers a means of precisely and locally targeting viewers across the ideological spectrum.

BlackArrow update limits ad repetition in multiscreen video streams

TV ad tech company BlackArrow has introduced an update to its Advanced Advertising System that it says will limit the amount of times a specific ad is seen in both live and on-demand streams.