Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

zeebox rebrands as Beamly to move beyond second screen into social TV

Conceding that the second screen is only a limited application, zeebox has relaunched itself as Beamly and will now focus on "the art of social television."

Mass Relevance, Viacom advance social media measurement

Viacom will use the EchoGraph social media measurement platform from Mass Relevance to track and analyze social activity of Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube.

Amazon shooting 5 original 4K Ultra HD series

Amazon has ordered full seasons of six new original TV series for its Prime Instant streaming video service, including five programs that will be produced in 4K Ultra HD format.

Disney launching over-the-top Disney Parks app on Samsung, LG TVs

Walt Disney Co. plans to rely mostly on Internet-connected TVs from Samsung and LG to distribute a new Disney Parks app that is designed to promote Walt Disney World, Disneyland and other resorts.

Bright House, DirecTV top Temkin customer experience rankings

Bright House Networks and DirecTV were the top two pay TV distributors in Temkin Group's annual customer service rankings, while Comcast and Charter Communications received the lowest ratings in the sector.

Comcast clears up confusion over cable modems on its Extreme 105 service

An outdated document and a misinformed customer service rep led to some online squealing that Comcast won't let subscribers buy their own cable modems to access its Extreme 105 service.

Online video ads cost 38 percent more than cable, report says

Cable advertising types worried about losing ground to online video may be heartened to know that cable ads are cheaper than online ads, according to data compiled by media research firm SQAD.

Cox Media, INVIDI set addressable TV advertising trial

Cox Communications' advertising division, Cox Media, is giving addressable advertising a look as part of its "ongoing strategy to develop advanced advertising products and new programmic sales capabilities," according to a corporate press release.

Cable news loses eyes, online and local news gain viewers, report says

Perhaps it's the glut of always-on news programming or the strident argumentative styles adopted by today's cable news programs, but viewers are moving away from traditional cable news outlets and moving toward both online and local news, a report from the Pew Research Center said.

Startup takes aim at cable's content 'stranglehold' with white-label mobile TV service

Updated: Following a business model that eschews subscription fees and encourages "celebs and organizations" to sell ad space and their own products directly on a mobile screen, Private Label Mobile TV "hopes to further loosen the stranglehold of cable television providers."