Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Verizon extends free Netflix triple-play promotion nationwide

After a limited trial in New York City, Verizon has expanded an aggressive triple-play promotion that offers new FiOS voice, data and TV subscribers a $150 Visa gift card and a free year of Netflix.

Comcast announces another mea culpa amid billing system conversion

Two weeks after it delivered a mea culpa amid national service outages for its X1 pay-TV platform, the nation's No. 1 cable company has admitted to fielding complaints about billing errors in select regions in which it is transitioning its billing systems.

Cable TV far less popular than oil, health insurance and fast food companies, survey finds

Polling 9,000 U.S. consumers about 1,200 companies, a new survey found that pay-TV companies rank rock bottom in terms of customer satisfaction.

Authenticated ad viewing up 368%, FreeWheel says

TV Everywhere is starting to look like linear TV in terms of commercial breaks. That's the good news--or bad news, depending on how you look at it--reported by FreeWheel, the advanced advertising unit purchased by Comcast earlier this year.

TWC and Cablevision team up on quarterly NYC DMA reports

Around 74 percent of TV programming watched by Cablevision and Time Warner Cable subscribers in the New York DMA is viewed outside of prime time. These subscribers, on average, watch only about 25 of their channels each month. And 100 channels control 90 percent of the viewing. These are the findings of the first ever "New York Television Audience Insights Report," a quarterly research component focused on 3.5 million cable subscribers in the New York DMA and jointly produced by Cablevision and TWC.

Big media reports worst Q3 TV ad revenue performance since Great Recession

The results from the major media conglomerates' third-quarter earnings reports are, for the most part, in. And the ad-sales metrics, while entirely distressing, aren't that surprising.

Comcast customer service czar makes first big move: apologies, credits for X1 outages

Marking one of the first high-profile moves under Comcast's new "customer experience" czar, Charlie Herrin, the MSO has apologized for technical problems experienced this week by X1 pay-TV customers.

DirecTV 4K service set to launch 'a few' VOD movies, will require Genie DVR and Samsung TV

Shedding a bit of light on the first 4K/Ultra HD programming service provided by a pay-TV operator, DirecTV said its new offering is still on track to launch in the fourth quarter of this years.

Pay-TV fees overcome slow quarterly ad sales for Time Warner Inc. and Fox

Shrugging off a sluggish ad economy with growing subscription fees for their cable networks, both Time Warner Inc. and 21 st Century Fox posted better-than-expected third-quarter earnings results Tuesday.

AMC uses 'Walking Dead' to scare up leverage in DirecTV talks

Seeking to get the upper hand in ongoing renewal talks with DirecTV, AMC Networks on Sunday broke out the old viewer scare tactics during its presentation of its hit zombie drama The Walking Dead.