Topic:

Advertising and marketing

Latest Headlines

Latest Headlines

Authentication, awareness are big issues, but TVE must get licensing straightened out first

More than 60 months after Time Warner, Inc. chief Jeff Bewkes and Comcast grand puba Brian Roberts first introduced the broad, sweeping industry-wide initiative known as TV Everywhere, this vital link to pay-TV's future remains a broken web of incomplete rights negotiations.

AT&T AdWorks to enable mobile-device targeting for TV advertisers

Signaling its renewed focus on targeted TV advertising, AT&T's advanced advertising unit, AdWorks, announced an upgrade to its TV Blueprint ad network that will allow brands to target audiences based on key mobile device information.

Cable upfront on track for 5% decline, only second drop ever

Confirming the soft TV advertising market just exposed by broadcasters, cable networks are wrapping up a 2014 upfront market that's pacing to be around $500 million, or 5 percent, lighter than last year's $9.9 billion haul.

Bright House partners with BlackArrow for dynamic ad insertion into VOD

Bright House Networks has signed an agreement with BlackArrow, Inc. to manage the execution dynamic ad insertion into the video-on-demand products of the sixth biggest cable operator in the United States.

Comcast cancels promo event at Kansas state commerce committee chair's home

Comcast has cancelled a promotional event that was scheduled to take place at the home of Kansas State Senator Julia Lynn, chair of the Kansas Senate Standing Committee on Commerce.

Comcast apologizes after service call gets 4M viral listens, exposes customer retention policies

Comcast has issued a public apology in the wake of an embarrassing, virally distributed incident involving one of its customer retention representatives.

Cable networks AMC, Discovery, others face hard times, analyst says

After a highly profitable three-year run, pay-TV programmers, particularly "pure-play" cable networks, are facing some tough times.

Comcast ads to tout benefits of TWC merger for low-income families

Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.

CAB: Millennial women not cutting the cord, watching much more pay TV than online video

A new report by the Cable Advertising Bureau suggests that the notion of cord cutting among millennials, particularly women 18-24, is greatly exaggerated.

Bewkes: Pay TV VOD interfaces still lag behind Netflix and iTunes

Highlighting what is fast becoming a vital growth sector for content providers, Time Warner Inc. CEO Jeff Bewkes paid special homage to video-on-demand at a New York speaking engagement.