Steve Donohue
Samantha BookmanTopic:
Marketing
Latest Headlines
Latest Headlines
Microsoft to power cable and satellite TV navigation with Xbox One
Microsoft said it'll make interactive TV a core focus of the new Xbox One gaming console that it will begin selling later this year.
Who are broadband only subscribers?
With major MSOs such as Charter Communications and Time Warner Cable posting faster growth in cable modem subscribers than video customers, many industry observers insist it's proof that consumers are cutting the cord in droves on pay TV.
AT&T launches Blueprint targeted ad platform
AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.
LRG: Cable gained 800,000 broadband subscribers in Q1 2013
Comcast, Time Warner Cable, Charter Communications and other major MSOs gained about 800,000 high-speed Internet subscribers in the first quarter, which represented 82 percent of the broadband subscriber growth they reported this time last year, Leichtman Research Group said Tuesday.
TiVo gains 277,000 cable subscribers
TiVo said it added 277,000 cable subscribers in the quarter ending April 30, including deployments of its Premiere DVR by Suddenlink Communications, RCN and international cable providers such as Virgin Media in the United Kingdom and Ono in Spain.
ACSI: FiOS, DirecTV, U-verse top subscription TV biz in customer satisfaction
Verizon's FiOS TV was the top ranked subscription TV service in the annual American Customer Satisfaction Index released Tuesday, while Charter Communications generated the most improvement compared to last year's survey.
Broadband only subscriptions gain steam at Time Warner Cable, Charter, Cablevision
For more than a decade, Time Warner Cable, Charter Communications and other major MSOs have focused the bulk of their marketing efforts on selling triple-plays of subscription video, Internet and phone service to subscribers for about $90 monthly. But with demand for high-speed service outpacing sales of the industry's core pay TV product--and data generating higher profit margins than video because of rising programming costs--more cable MSOs are beginning to tout broadband only options.
Ericsson to shop Mediaroom platform to cable operators
In today's spotlight, FierceIPTV talks to Ericsson CTO Vish Nandlall about how the technology vendor will market the Mediaroom set-top software platform that it has agreed to acquire from Microsoft.
Frontier pitches discounted broadband to Lifeline customers
In today's spotlight, FierceTelecom takes a look at efforts by Frontier Communications to sell discounted broadband service to subscribers in eastern Ohio.
Sony begins selling Ultra HD TVs, but no pay TV distributors offering compatible programming
While no cable operators or satellite TV providers have begun transmitting programming in Ultra HD format, that's not stopping Sony Electronics from kicking off a marketing campaign for its new line of 4K Ultra HD TVs.
