AT&T (NYSE: T) and its video programming partner, The Chernin Group, are readying the launch of a new subscription-based mobile video service themed around anime, video games and niche action sports, Variety reports.
According to the report, the new platform is being developed by San Francisco-based Ellation, which is part of Chernin's Otter Media joint venture with AT&T. Falling under the Ellation umbrella is Crunchyroll, an anime-focused SVOD platform touting 800,000 paid subscriber.
Crunchyroll would reportedly be leveraged in AT&T's new video platform.
The report comes amid speculation that, nine months after launch, Verizon's (NYSE: VZ) mobile programming service Go90 is struggling to gain a foothold in the mobile programming arena against competition including YouTube.
You can read the full Variety report here.