Looking to stave off competition from a super DVR Verizon (NYSE: VZ) is developing for FiOS TV, Cablevision (NYSE: CVC) said Wednesday that it has juiced up the recording capabilities of its network-based DVR, which can now record up to 10 programs simultaneously.
Cablevision also tripled the storage capacity on the network DVR, which can now record 75 hours of high-definition programming or 300 hours of standard-definition content. It has rebranded the product, formerly known as DVR Plus, as the Optimum Multi-Room DVR.
In addition to helping Cablevision compete with the Verizon Media Server which the telco is developing with Arris (Nasdaq: ARRS), Cablevision's network DVR gives it a product that tops the recording capabilities of DirecTV's (Nasdaq: DTV) Genie DVR, which has five tuners, and Dish Network's (Nasdaq: DISH) Hopper, which can record up to six programs simultaneously thanks to its Primetime Anytime feature.
Cablevision launched its network DVR in 2011 after winning a legal battle with programmers and studios that went all the way to the U.S. Supreme Court. Cox Communications is testing a cloud-based DVR in Orange County, Calif., and Charter Communications (Nasdaq: CHTR), Time Warner Cable (NYSE: TWC) and Comcast (Nasdaq: CMCSA) are also expected to launch similar products.
In Wednesday's announcement, Cablevision described its new Multi-Room DVR as the "industry's most advanced DVR service."
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