Canoe’s DAI impressions spike 37% in Q4

Canoe coverage map
Canoe delivers VOD ads to more than 36 million homes served by the top three U.S. cable operators covering each of the top 50 designated marketing areas (DMAs). (Canoe Ventures)

UPDATED: This story was updated on January 11 after Canoe released corrected fourth-quarter impression metrics. 

Canoe has released corrected fourth quarter metrics for VOD dynamic ad insertions, showing impressions actually spiked 37% to 6.99 billion in Q4 2017. 

Canoe’s 2016 fourth-quarter performance represented a 28% uptick over the comparable 2015 quarter. And while Canoe delivered a 52% uptick in impressions in 2016 to 17.9 billion, it managed a 30% increase to 23.3 billion in 2017.

From 2014 to 2015, Canoe’s impressions increased by over 87%.

RELATED: Canoe says VOD ad impressions were up 49% in Q3

Canoe delivers VOD ads to more than 36 million homes served by the top three U.S. cable operators covering each of the top 50 designated marketing areas (DMAs). Canoe stewards thousands of ad campaigns each quarter on behalf of over 100 national television networks, including A&E, ABC, AMC, CBS, CW, Discovery, Fox, Hallmark, Hip Hop, HGTV, Kabillion, Kid Genius, MTV, Music Choice, NBC, Starz, TNT, TVOne and Univision. 

“We see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO of Canoe, in a statement. “Even with connected devices capturing more market share in 2017, VOD DAI now has a 20% share of overall premium video ad views.”