Comcast pulls plug on MyTV Choice offer for new subscribers

Two years after launching a $24.95 monthly programming package that doesn't include ESPN or regional sports networks, Comcast (Nasdaq: CMCSA) has stopped offering the "MyTV Choice" service to new subscribers, according to a message posted on its customer Web site.

"Effective 9/24/13, MyTV Choice and will no longer be available to new subscribers," Comcast posted on Web page where it had previously detailed the MyTV Choice offering.

Cox and Time Warner Cable offer subscribers similar low-cost subscription options. The packages are aimed at helping MSOs retain subscribers who may otherwise cancel their subscriptions, but they haven't been marketed heavily.

Comcast CEO Brian Roberts noted during an interview with PBS on Wednesday that Comcast has experimented in offering subscribers more choices with video subscriptions but he did not mention MyTV Choice.

At deadline, Comcast officials had not responded to requests for comment.

Related articles:
Comcast CEO Roberts: Aereo is illegal
Cox launches $35 monthly 'TV Economy' programming packages
Comcast expands MyTV Choice tests to Charleston, SC
CableLabs launches PeerConnect registry; Comcast tests theme-based pricing