Comcast to offer personalized TV recommendations

Comcast (Nasdaq: CMCSA) is using its Project Xcalibur trials to test personalized TV recommendations, and will soon add a "My TV" section to its program guide, an executive said Monday at the TVOT NYC Intensive conference in New York City.

"There are quite a few personalization initiatives that are live now in Augusta, Ga., and rolling out to a lot of places in the near future," Comcast Search & Discovery senior director of product management Brian Curtis said at the conference.

DirecTV (Nasdaq: DTV) added a similar personalization feature to the program guide running on its HDTV set-tops in September. The satellite TV provider's "My DirecTV" page recommends TV shows and movies to subscribers based on their viewing habits.

Curtis said Comcast will let its Xfinity TV customers build personal profiles that contain their favorite channels, TV shows and actors. It will use that information to recommend content to subscribers through the "My TV" section on its guide. He said the MSO is also studying how suggest content to subscribers based on viewing data collected from set-tops.

Comcast will also let subscribers recommend content to Facebook friends, and use Facebook to recommendations to discover new content. The MSO's Tunerfish subsidiary is leading its social TV integration efforts.

For more:
- Interactive TV Today has this story

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