Comcast trademarks 'The Future of Awesome' slogan

Comcast (Nasdaq: CMCSA) trademarked a new slogan, "The Future of Awesome," that it may be able use to market advanced products such as its Xfinity X1 digital video service.

According to a trademark application obtained by FierceCable, Comcast wants to be able to use "The Future of Awesome" to market every product that it offers, including cable TV, video-on-demand, high-speed Internet, telephone, and home security and automation services. The MSO filed the application at the U.S. Patent & Trademark office on June 21.

Comcast has increased its marketing budget to advertise its Xfinity products. The company spent $1.3 billion on advertising during the first quarter, according to Kantar Media.

It's not clear how soon Comcast may begin using "The Future of Awesome" slogan in marketing materials. Comcast officials didn't immediately repond to a request for comment on Friday. 

Related articles:
Verizon Wireless trademarks ALLSCREEN brand for combined cable and wireless services
Redbox eyes 'Redbox Instant' brand for streaming video service
Cox eyes social 'TV Lounge' feature for program guide
Dish Network trademarks Ollo for mobile video, high-speed Internet and voice products