Comcast trademarks 'UPWARE' for commercial software service

Comcast (Nasdaq: CMCSA) may be looking at using the brand "UPWARE" to market a software as a service (SaaS) product to commercial customers, according to a trademark application it filed last week.

The nation's largest cable MSO is reserving the right to use the brand UPWARE to offer customers "an online marketplace featuring software as a service services, business computer software applications, and a wide variety of business and office equipment, computers, computer hardware, computer accessories, communications equipment and apparatus, and electronic security and surveillance devices," according to the trademark application. It submitted the application on Oct. 25.

Time Warner Cable (NYSE: TWC) launched a cloud-based SaaS product earlier this month, offering business customers services ranging from document sharing to anti-spam and anti-virus technology. Cox Communications also markets SaaS products to its commercial customers.

Comcast officials didn't respond to requests for comment about the trademark application on Tuesday. 

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