AT&T has told DirecTV customers that it will raise prices of eight of its nine base packages by $2 to $6.
“Due to higher costs of programming, an adjustment in the price of our programming packages is necessary. New rates will be in effect on January 22, 2017,” AT&T said in a memo originally reported on by TV Predictions.
AT&T announced similar DirecTV monthly fee increases ranging from $2 to $8 at this time last year. AT&T, which during the run-up to its $49 billion DirecTV purchase touted to investors its ability to leverage better licensing deals with programmers through improved scale and leverage, also attributed last year’s price increase to rising program costs.
The “Select” package, which includes over 145 channels and is promotionally priced at $50 a month for one year, will see its regular price spike by $2. The “Choice” package, which bundles over 175 channels, will go up by $4 a month.
Meanwhile, the top-level “Preferred Xtra,” “Xtra,” “Ultimate” and Premier will each go up by $6 a month.
DirecTV will also raise its regional sports network fee to as much as $2.56 a month in select markets.
All of these fees will become effective once promotional sign-up rates expire, meaning customers will have more sticker shock and be more likely to ditch their service.