Verizon trademarks ELLIPSIS for new video, voice, data device and service

Verizon Wireless (NYSE: VZ) filed a trademark application earlier this month indicating it could be developing a new mobile video, voice and data device and service called ELLIPSIS. The move is particularly interesting as it comes just days after Verizon CFO Fran Shammo revealed on an earnings call that Verizon had terminated its joint innovation venture that it launched with Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and Bright House Networks after it purchased spectrum from the major MSOs in December 2011.

Verizon filed a trademark application for ELLIPSIS and ELLIPSIS 7

According to the copyright application filed by Verizon on Oct. 15,  ELLIPSIS is a "wireless telecommunications device featuring transmission of voice, data, image and video."

Verizon also filed a separate copyright application on Oct. 14 for the brand ELLIPSIS 7, reserving the right to that name for wireless telecom devices, tablet computers and a device that "establishes a local, wireless network" and would have a music player and a still image and video camera.

It's not clear if, or how Verizon may commercialize the ELLIPSIS brand. The carrier doesn't currently offer any device called Ellipsis or Ellipsis 7, but a document posted on the Google (Nasdaq: GOOG) Play store for Android smartphones and tablets shows there is some type of device, called Ellipsis 7, from Taiwan-based electronics manufacturer Quanta Corp. Interestingly, Quanta supplies the LI170 LTE LGA module to Verizon Wireless, and it can be embedded in any type of handheld device to enable wireless connectivity. "With low power consumption and least-sized bit-to-air turn-key solution characteristics, the LI170 easily turns any hand-held devices into LTE-ready and provides users seamless mobile broadband internet access, video streaming at home, office or on the move," Verizon says on its website. 

Verizon Wireless declined to discuss ELLIPSIS. "I don't have any more info on this beyond the trademark application, and of course, couldn't and wouldn't comment on any unannounced device or product," spokeswoman Debra Lewis said. Officials at Quanta didn't respond to a request for comment. 

This trademark application by Verizon is just one of many that show the company is working on new technologies that could allow it to deliver personalized programming to subscribers. The company has filed patent applications that use near-field communication chips in mobile devices and set-tops. For example, the telco may be able to authenticate access to TV Everywhere apps on smartphones and tablets by allowing subscribers to tap mobile devices to a set-top or remote control. It may also be able to deliver personalized programming to viewers based on the device a family member taps to a set-top.

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Article updated on Oct. 25, adding comment from Verizon Wireless.