Bottle Rocket, a mobile strategy and development company, has made a number of enhancements to its Anywhere Watch Experience (AWE) for the Roku internet TV offering, allowing video content owners to enhance their multiscreen experience.
The enhanced AWE app framework also has benefits for streaming video on iOS, Android, Apple TV and Chromecast.
A key element of the enhanced AWE app is helping SVOD players advance their time to market.
The AWE platform for TV Everywhere and SVOD is designed to help brands of almost any size deliver content on Roku quickly and provide a high level of control over how their content is presented and promoted within the channel.
AWE’s interface already has a presence in 25 major cable and broadcast networks in various countries. Whether it’s a major network or smaller content producer, every app is developed to the standards and guidelines for each native operating system.
AWE provides an enhanced user experience and uses all of the latest Roku SDK functionality, which is important for brands needing to be found through Roku’s universal search function.
The solution allows for monetization through ad integration, supports analytics to provide insight into content consumption and user behavior, and can integrate with Adobe Pass for authentication if needed.
Given the presence that Roku has in the OTT video market, being able to effectively integrate with the platform makes sense to distribute content.
Roku, according to ComScore, holds a 49% share of the market and has 10 million active accounts, along with a newly released set of devices.