Topic: advanced advertising
Canoe has released corrected fourth quarter metrics for VOD dynamic ad insertions, showing impressions actually spiked 37% to 6.99 billion in Q4 2017.
Dish said it’s partnering with comScore to measure addressable ad campaigns that span Hopper set-tops to Sling TV over-the-top watching.
Nexstar Media is buying LKQD Technologies for about $90 million cash. The companies expect the deal to close in late 2017 or early 2018.
Sinclair, Nexstar, Tegna and Tribune Media are joining forces to push for standards-based interfaces for buying local television advertising.
Comcast has agreed to become the fourth major pay TV operator to deliver anonymous usage information from its pay TV set tops for use in Nielsen’s local TV measurement products.
IBM is working on a plan to use Blockchain as a tool to help simplify and speed up the television ad buying and selling process.
Sinclair Broadcasting CEO Chris Ripley confirmed reports from earlier this year that his company is switching from Nielsen to comScore for its audience ratings.
With the recent announcement that Target has signed on for NBCUniversal’s self-serve marketplace for national ad inventory, programmatic advertising technology took a big leap forward.
Nielsen’s Gracenote is teaming with two interactive TV ad providers to bring interactivity to linear TV ads and other programming as well.
AT&T’s CFO said today that the company’s “addressable advertising” business continues to grow.