Topic: advertising revenue
Fourth-quarter reporting season for media companies is kicking off in the next few weeks, and some analysts are predicting constricted ad growth amid ratings woes.
E.W. Scripps has launched MarketPredict, which it says will allow political campaigns to simulate how changes will affect voters’ decisions.
The national TV market rose 2% during November, with cable seeing a 3% increase and broadcast up 1%, according to Standard Media Index.
Local television advertising revenues could total $20.8 billion next year, according to BIA/Kelsey’s U.S. Local Advertising Forecast.
The U.S. TV advertising market rose only slightly in October as growth in cable advertising revenue was offset by a decline in broadcast advertising.
The NFL may be experiencing somewhat of a ratings decline this season but the amount of advertising revenue continues to rise, according to Standard Media Index.
FierceBroadcasting is rounding up the big trends that came up during this earnings season.
Viacom’s fiscal fourth-quarter revenues rose 3% to $3.32 billion overall despite flat domestic advertising and lower affiliate revenues.
The Walt Disney Company saw the third-quarter operating income for its media networks segment fall 12% to $1.5 billion as multiple factors impacted earnings.
The Fox Television group saw its operating income drop 36% as the rising cost of NFL and college football games ate into increased revenues.