Topic: audience measurement
Investment firm Stagwell Group is buying Nielsen’s pilot testing services and the promotional testing and consumer tracking of those pilots.
OTT measurement firm Conviva just gained another $40 million in funding, with Time Warner Investments leading the round.
Sinclair Broadcast Group has reportedly broken up with Nielsen and will now get its audience ratings from comScore.
Smartphones and tablets have traditionally been the extra screen in second-screen viewing, but TV may now play second fiddle to smaller displays.
Kantar Millward Brown partnered with Samba TV in the U.S. to launch what it called the “largest and most precise single-source measurement solution."
Nielsen said today it will add nearly 15,000 television audience meters in 7,000 homes in 140 of the 210 local TV markets across the country.
Measurement firm ComScore is promising to offer viewership data for OTT platforms through a new solution based on the company’s Total Home Panel.
iSpot.tv has launched real-time conversion analytics for TV ads. The solution pairs TV ad impressions from 10 million smart TVs to digital KPIs including web visits, registrations and purchases.
ComScore and BIA/Kelsey are partnering to integrate comScore's local tv audience measurement with BIA/Kelsey's local advertising spending data.
Silicon Valley linchpin Oracle revealed Tuesday that its Data Cloud is being used by Charter to deliver advanced advertising.