Nickelodeon announced the international launch of Nick Jr. Play, a streaming app that pulls together Nick Jr. shows, games and music. The service is launching in the U.K. and Denmark to start.
The first international Nick Jr. Play launch—Nickelodeon says additional markets will follow in the coming months—come after the app already launched in the U.S., where the network said it has racked up more than 16 million downloads.
Nick Jr. Play is available for iOS and Android devices. In Denmark, Nick Jr. Play will be available through a partnership with YouSee and available via YouSee’s advantage program for mobile, TV and broadband subscribers. The Danish launch offering will also include Nickelodeon Play, according to a news release.
Nick Jr. Play is part of the Viacom Play Plex, a suite of mobile apps that includes Nick Play, MTV Play, Comedy Central Play and BET Play.
“Nick Jr. Play combines some of preschoolers’ most beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, vice president of multiplatform and brand engagement at Nickelodeon International, in a statement. “We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”
Last year, Viacom announced that it was expanding its international Play Plex apps to the U.S. and other markets. The expansion was announced as part of news that Viacom was opening up a Global Product Development Group headed by Dan Reich, senior vice president of Global Multiplatform Products at Viacom.
The group will be pursuing a “unified strategy for developing digital applications and websites” for Viacom’s networks including BET, Comedy Central, MTV, Paramount Network, VH1, TV Land, CMT and Logo. Interestingly, Viacom didn’t mention Nickelodeon or Nick Jr., two of its most successful networks, as being part of the new group’s focus.