LAS VEGAS—The Advanced Television Systems Committee (ATSC) has approved the standards that make up the ATSC 3.0 suite of next-generation TV standards.

Samba TV is rolling out a self-serve platform integrating Samba’s data to let advertisers buy for TV audiences programmatically.

NBC will offer an extensive livestream of the 2018 Winter Olympics in PyeongChang, South Korea, in virtual reality for U.S. pay-TV subscribers.

LAS VEGAS—Fox Sports is jumping into a strategic partnership with OEM Hisense to provide an enhanced viewing experience for the 2018 FIFA World Cup.

Cable operators and other providers are about to face an overlooked challenge as they shift to network functions virtualization (NFV) environments.

Warner Bros. announced its support for HDR10+, the enhanced HDR metadata technology collaboration between Samsung, 20th Century Fox and Panasonic.

The Interactive Advertising Bureau (IAB) and American Association of Advertising Agencies (4A) have updated terms and conditions for long-form video.

Apple has joined the likes of Amazon, Facebook, Google, Microsoft and Netflix in the Alliance for Open Media.