Interactive program guide developer Alticast said it struck a deal with ThinkAnalytics to add the company's recommendation engine technology to its program guide.
Alticast, which is based in Seoul, South Korea, said it will integrate the recommendation engine into its Windmill platform. The move will allow operators that deploy the Alticast IPG to offer subscribers personalized recommendations based on viewing habits and other factors.
Cox Communications recently added the ThinkAnalytics recommendation engine to its program guide.
- see the release
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