Cable One attempts to lure subscribers with 30-day money back guarantee

Phoenix-based cable MSO Cable One said that it will begin to offer subscribers a 30-day money back guarantee on its cable TV, high-speed Internet and phone service.

The marketing and customer service initiative is similar to programs at Charter Communications (Nasdaq: CHTR) and Time Warner Cable (NYSE: TWC).  

"We're confident that our customers will be completely satisfied with their cable, internet and phone service. If for any reason they're not satisfied within the first 30 days, we'll be happy to refund their money," Cable One VP of marketing Joe Felbab said.

Time Warner Cable kicked off a new ad campaign earlier this week that is focused on winning back former subscribers who have jumped to satellite TV and telco rivals. Its campaign includes a 30-day money back offer that Time Warner Cable calls "The Better Guarantee." Last March, Charter began marketing an "All In" customer guarantee program in which subscribers can receive billing credits of $20 for missed service calls. Customers can also receive their subscription fees back after 30 days if they aren't happy with its service.

Cable One, which is owned by The Washington Post Co., lost 7,672 basic video subscribers and 1,448 telephone customers during the third quarter. It counts about 600,000 subscribers in 19 states, including Texas, Arizona, Kansas, New Mexico, Oklahoma, Oregon and Washington.

For more:
- see the release

Related articles:
Time Warner Cable spending $50 million to woo former subs in ad campaign
Charter launches 'All In' customer guarantee program, offers $20 daily credits for outages
Cable One to deploy TiVo DVR software
Cable One drops video and phone subscribers in Q3 2012