Time Warner Cable (NYSE: TWC), Cablevision (NYSE: CVC) and other cable MSOs plan to begin marketing $9.95 monthly high-speed Internet access services to low-income homes similar to the "Internet Essentials" program Comcast (Nasdaq: CMCSA) began rolling out earlier this year.
The companies plan to announce the discounted broadband service at a press conference Wednesday afternoon with FCC chairman Julius Genachowski. National Cable & Telecommunications Association (NCTA) president Michael Powell called the news a "proud moment" in a Twitter post about the announcement.
Like Comcast, Cablevision and Time Warner Cable will offer the $9.95 package to subscribers who qualify for the federal school lunch program. CenturyLink (NYSE: CTL) began marketing a similar $9.95 Internet service last month.
Offering $9.95 access could help major cable MSOs increase the number of high-speed data subscribers on their books. Comcast didn't break out the number of customers that are paying it just $9.95 monthly for Internet access when it reported third-quarter earnings last week. It will be interesting to see if the public MSOs eventually detail the Internet tiers subscribers order, which would allow analysts to more effectively gauge the health of their high-speed Internet businesses.
- Reuters has this story
Special Report: Low-cost broadband: How do MSOs compare?
CenturyLink duplicates Comcast's $9.95 monthly high-speed Internet offer
Microsoft, Best Buy back FCC's 'Connect to Compete' initiative