Comcast (Nasdaq: CMCSA) said it is seeing the heaviest demand for its Xfinity TV mobile video application in the 10 p.m. hour. "[We're] now seeing a second viewing peak that is bedtime rather than primetime," Comcast SVP of Product Development and Design Charlie Herrin wrote in a blog post Tuesday.
The nation's largest cable MSO lets subscribers use the Xfinity TV app for Apple's iPhone and iPad and Google Android devices to view dozens of live cable networks on the mobile devices. In December, it announced that subscribers would be able to download TV series and movies from Showtime and Starz to the iPhone and iPad for offline viewing.
While Comcast didn't detail the number of downloads of movies and programs such as Showtime's Dexter and Homeland that it has seen since December, Herrin said the MSO generates the most frequent downloads on Saturdays and Sundays. He noted that Comcast also sees the most usage on weekends of a function that allows subscribers to set DVR recordings.
"This tells us that people are taking a little time on the weekends to plan for the week ahead, setting up their viewing preferences and making sure their favorite content fits into their busy lives," Herrin added.
- see the blog post
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