Cox Communications launched a cloud-based media storage service called myflare that the company said will make it easier for subscribers to manage photos, videos and music, and share content with friends and family.
The MSO trialed myflare on its California cable systems in the fourth quarter and officially launched it this week, spokesman Todd Smith told FierceCable Monday. "We will share additional market launch plans at a later date," Smith said. Cox plans to launch other cloud-based services under the Flare brand, he added.
myflare uses apps for mobile devices and computers and allows subscribers to synchronize content on smartphones and tablets with Macs and PCs. Subscribers can also store media on cloud-based servers. In addition, users can share photos stored on myflare through Twitter, Facebook, Instagram, email or text message.
Cox has apps for Amazon's (Nasdaq: AMZN) Kindle Fire and Android 1.0 devices available for download this week and said it will soon launch apps for Apple's (Nasdaq: AAPL) iPhone and iPad. It has also built apps for computers running Mac and Windows operating systems.
Rather than bundle myflare with cable bills, Smith said Cox is billing myflare customers separately and accepting credit card payments. The company is charging $4.99 monthly for 25 GB of storage space, which it said is enough to store 25,000 photos, 6250 songs or 725 videos. It costs $9.99 monthly for 100 GB of storage and $21.99 monthly for 250 GB. Cox is pitching customers a 30-day free trial for myflare.
The myflare service could help Cox compete with cloud-based media storage products such as Apple's iCloud, Amazon Cloud Drive and Dropbox. It could also see Cox compete with products from mobile phone providers, such as the AT&T Locker service that AT&T Wireless (NYSE: T) launched last fall, and Backup Assistant Plus from Verizon Wireless (NYSE: VZ).
FierceCable reported in February that Cox had filed trademark applications for the brands Flare and My Flare. Earlier this month, Cox filed a trademark application for the slogan "Simplify, Sync and Socialize." Cox is using that slogan on its myflare website.
Image source: myflare
- see the myflare site
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