DirecTV trademarks SKYFI for digital media streaming devices

DirecTV (Nasdaq: DTV) has filed a trademark application for the brand SKYFI for use in digital media streaming devices and other telecommunications equipment.

According to the trademark application, which was filed Dec. 20, DirecTV wants the rights to use the SKYFI brand for "wireless communication devices featuring video, audio, data and image transmission, and handheld digital electronic devices for recording, transmitting, receiving, and viewing video, audio, data, and images."

DirecTV has increased its efforts in recent months to distribute multiplatform programming to subscribers. In December, the top satellite TV provider added 30 networks to its TV Everywhere lineup, including networks from Viacom, A&E Networks and Scripps Networks. In September, the company filed a trademark for the brand "Grab & Go" for use in a mobile video product.

A DirecTV spokesperson didn't immediately respond to a request for comment about the SKYFI trademark application on Thursday.

SKYFI is a brand that is already used by satellite radio provider Sirius XM, which sells "SKYFi" radio tuners for use in automobiles. XM Satellite filed a trademark application for the brand SKYFI for use in digital audio radio receivers in 1999.

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