Google buys pay-TV multiscreen vendor Anvato

Google (NASDAQ: GOOG) has paid an undisclosed sum for TV Everywhere technology services vendor Anvato.

The nine-year-old, privately funded video encoding, editing and publishing company, based in Mountain View, Calif., will now be housed within the rapidly ramping up Google Cloud Platform group. 

Anvato counts NBCUniversal, Univision Communications, Scripps Networks, Fox Sports and Media General among its clients. In 2014, the company notably partnered with Fox to deliver 1.1 million concurrent video streams for Super Bowl XLVIII.

Google's acquisition follows numerous purchases of cloud-based video infrastructure companies by large technology firms. Amazon, for instance, paid $500 million for Elemental in September. And IBM paid an undisclosed sum for Clearleap in December.

"With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television," said Belwadi Srikanth, senior product manager for Google Cloud Platform, in a statement. 

In January, Anvato — which previously focused on TV Everywhere services for programmers — added over-the-top services to its portfolio. The company signed up its first OTT service provider customer, MHz Networks, and began powering that media company's new SVOD offering.

The company has provided TV Everywhere solutions to networks for several years, including all 28 of NBCUniversal's networks and more than 200 local stations across the country.

For more:
- read this Google blog post
- read this Variety story
- read this Engadget story
- read this TechCrunch story

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