Google Fiber TV undercuts Time Warner Cable pricing on ESPN 3D

Google (Nasdaq: GOOG) added ESPN 3D and 3net to the programming lineup on its Google Fiber TV service in Kansas City, where it will charge half the price rival Time Warner Cable (NYSE: TWC) collects from subscribers for ESPN 3D.

Subscribers who want to add ESPN 3D to their Google Fiber TV programming packages will have to pay an additional $5 monthly, Google said Thursday. Time Warner Cable charges subscribers in Kansas City and other markets $10 monthly for ESPN 3D. The cable MSO doesn't offer Kansas City subscribers 3net, the 3D network owned by Discovery Communications (Nasdaq: DISCA), Sony and Imax.

While AT&T's (NYSE: T) U-verse TV is available in parts of the Kansas City area, the telco dropped ESPN 3D from its lineup in August 2011. AT&T had been charging $10 monthly for ESPN 3D. "The price tag for ESPN 3D was too high, especially considering the low demand we've seen from customers," AT&T said in a statement it issued in July 2011.

Google Fiber TV subscribers who order its $120 monthly "Gigabit + TV Plan" will receive 3net as part of their programming packages, Google said.

"[T]hanks to the amazing capacity of Fiber, we can also include some new experiences and tools that will make watching TV even cooler," Larry Yang, Google Fiber head of product management, wrote in a blog post Thursday.

For more:
- see the Google Fiber blog post

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