Parks: Roku beating Apple TV in market share for streaming video devices

Roku leads Apple (Nasdaq: AAPL) TV and other Internet video device providers in market share, with 37 percent of households with a streaming media device in the first quarter using a Roku, Parks Associates said Wednesday.

Apple TV placed second with a 24 percent share of the market, the research firm said.

Roku, which distributes Time Warner Cable's (NYSE: TWC) TWC TV app, faces increased competition from Google's (Nasdaq: GOOG) new Chromecast streaming video device and connected TV manufacturers such as Samsung, LG and Sony.

According to Parks, the number of U.S. broadband households with a streaming video device connected to their TVs has doubled to 14 percent since 2011. Parks said it expects the number of connected TV devices worldwide to reach 330 million by 2017. That would nearly double the number of devices it expects will be sold this year.

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