Shazam said Monday that it recruited veteran interactive TV technology executive Daniel Danker, naming him chief product officer.
Danker, a former Microsoft (Nasdaq: MSFT) executive who had been working on BBC's interactive TV products since 2010, could help Shazam expand its automatic content recognition (ACR) platform to cable networks and pay TV distributors. Several programmers and advertisers have struck deals with London-based Shazam that allow viewers using smartphones or tablets to watch interactive video and advertising that is synchronized with content running on a TV.
Comcast (Nasdaq: CMCSA) ran a demonstration at The Cable Show convention last year that showed how it could integrate Shazam with its Xfinity X1 platform to allow subscribers watching music videos to identify performers by pressing a button on the X1 remote, and search for related content in its Xfinity On Demand library. The MSO's NBC Sports subsidiary teamed up with Shazam last year to deliver interactive content to viewers watching the Summer Olympics on NBC, NBC Sports Network, MSNBC, Bravo and CNBC.
Danker helped develop Microsoft's Mediaroom and Xbox Music platforms before he was named BBC general manager of programs and on demand. He led BBC's interactive iPlayer and Red Button products and also helped it deliver online coverage of the Olympics last year.
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