Pay-TV distributors and networks are still trying to sort out exactly how TV Everywhere will work. Technology vendors are stepping in to help them simplify the authentication process. Synacor, one of the largest vendors, is pushing a system for subscribers to log in to authenticated services with social networking credentials. For a look at some of the major players and challenges in these deployments, check out FierceCable editor Steve Donohue's newest feature.
Read more on