Spotlight: YouTube's Symphony Orchestra

YouTube has announced a contest called "YouTube Symphony Orchestra" that will have contestants compete for entry into a sort of classical music boot camp at Carnegie Hall. To enter, musicians must make an online video of themselves performing a piece written for the competition entitled "Internet Symphony No. 1." The performances of the piece, written by Crouching Tiger, Hidden Dragon composer Tan Dun, will be judged by members of some of the world's most prestigious orchestras, including the London Symphony Orchestra and the New York Philharmonic.

The judges will select semi-finalists from all entrants, then YouTube users will vote on their favorites to be announced March 2. The winners will participate in a three-day program with conductor Michael Tilson Thomas including a performance at Carnegie Hall.

Expect more online video competitions and interactive special events from YouTube, such as its YouTubeLive! event and the YouTube Symphony Orchestra. As the site continues to develop new ways to leverage its gigantic audience, such interactive, focused campaigns may be the key to a lucrative revenue stream. 

For more:
- see the article here 

Related articles
YouTube's first live streaming event
YouTube's Future