Aereo adds Bloomberg to programming lineup in New York

Agreement signals Aereo is ready to add cable channels
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Aereo struck a deal with Bloomberg TV to add the business news network to its online video platform, which lets New York residents watch about 20 local broadcast stations on mobile devices and the Web.

Bloomberg is the first cable network available on Aereo, which is fighting copyright infringement lawsuits that have been filed by broadcasters that allege it is ripping them off by using arrays of dime-sized antennas and content encoders to deliver local TV programming to viewers. Securing a carriage deal with Bloomberg may not necessarily help Aereo grow its customer base, since Bloomberg already simulcasts its TV feed on the Web, making it available to viewers who don't subscribe to cable or satellite TV. But the agreement signals that Aereo is looking to add cable programming to its lineup.

Aereo offers subscription packages that range from $1 daily passes to an $80 annual plan. It also offers users the ability to store programming on a cloud-based DVR.

For more:
- CNET has this story
- The Wall Street Journal has this story

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