Comcast tops pay TV and Internet video distributors in VOD movie sales

Cablecos have great advantage due to widespread 'penetration and usage,' says firm
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Comcast (Nasdaq: CMCSA) sold more paid video-on-demand movies than any other provider or Internet video distributor during the first half of 2012, accounting for 23 percent of the VOD rental market, NPD Group said in a release.

DirecTV (Nasdaq: DTV) placed second, with a 14 percent share of paid VOD movie rentals, according to the VideoWatch VOD report that NPD released Monday. The satellite TV provider was followed by Time Warner Cable (NYSE: TWC), which had a 9 percent share.

Apple's (Nasdaq: AAPL) iTunes store sold more movies than any other Internet video provider, representing 8 percent of paid video rentals, NPD said. It was followed by Verizon's (NYSE: VZ) FiOS TV and Dish Network (Nasdaq: DISH), which each had a 7 percent share.

"When it comes to paying for on-demand movies on an a-la-carte basis, cable companies are by far the primary conduit, due in large part to their widespread penetration and usage in Americans' homes," NPD SVP of industry analysis Russ Crupnick said in a statement.

For more:
- see the release

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