GetGlue raises $12M in financing; Time Warner increases investment

Social TV startup GetGlue said it raised $12 million in financing that includes additional funds from previous investor Time Warner (NYSE: TWX). The round of financing was led by Rho Ventures, and also included RRE Ventures and Union Square Ventures.

GetGlue signed a deal with DirecTV (Nasdaq: DTV) last fall to launch an app on the DirecTV platform that allows its satellite subscribers to check into programs they are watching with their remote controls and to view streams on their TVs that show which programs their friends are watching. GetGlue competes with social TV firms such as Miso, which has a similar agreement with DirecTV and rival AT&T (NYSE: T), and Yahoo's  (Nasdaq: YHOO) IntoNow.

GetGlue CEO Alex Iskold announced the financing round in a blog post Wednesday, where he noted that the company hit the milestone of 2 million users and generated more than 100 million check-ins in 2011. He said 75 U.S. TV networks have used GetGlue to reward fans that have checked into 680 different shows.

"We are very excited about this financing and have big plans for 2012 and beyond. We are working on building a more personalized, media-rich second screen experience for phones, tablets, and GetGlue.com," Iskold said. "We are also making a big investment into our platform and looking forward to enabling check-ins from more third-party applications and websites," he added.

For more:
- see GetGlue blog post

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