NBC kicks off TV Everywhere authentication push for Winter Olympics


The Winter Olympics in Sochi, Russia, don't kick off until Feb. 7, but Comcast's (Nasdaq: CMCSA) NBC Olympics said Monday that authenticated pay TV subscribers "can verify their video subscriptions now" through its site.

NBC, which uses the Adobe Pass platform to handle authentication for access to Olympics programming online and through mobile video apps, said the "vast majority" of the 1,000 hours of live TV Everywhere programming it will produce from Sochi will be available only to authenticated pay TV subscribers. It's encouraging viewers to visit and click "verify" to authenticate that they have a pay TV subscription from a cable, satellite TV provider or telco. It even posted a video from Ryan Seacrest that walks viewers through the authentication process.

NBC is offering access to Olympics content.

NBC said it will use in-home auto authentication for its NBC Live Extra apps for smartphones and tablets, beginning Feb. 6. That process, which matches IP addresses on the Wi-Fi router to the accounts of pay TV customers, will allow subscribers who download the app to automatically access authenticated content without entering login information. NBC said it is also using cross-domain verification, which means subscribers who have already entered login info on another TV Everywhere site or mobile video app that uses Adobe Pass won't have to enter a user name and password to watch Olympics programming.

During its coverage of the 2012 Summer Olympics from London, NBC authenticated 10 million devices, NBC Olympics President Gary Zenkel said in a prepared statement Monday. "In the short time that has passed since London, TV Everywhere and the verification process have evolved, with more and more subscribers participating daily. We will again work closely with our multichannel partners to make this the most successful and seamless TV Everywhere event in history," he added.

For more:
- see the release

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