Nielsen report finds cable operators lost 2.7 million households between Q3 2011, Q3 2012

Cross-Platform Report shows increase in broadcast-only homes
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The number of wired cable homes dropped by more than 2.7 million between the third quarter of 2011 and the third quarter of 2012, Nielsen said Monday.

Nielsen Cross Platform report TV distributionNielsen disclosed the cable household counts in its latest Cross-Platform Report, which showed that AT&T (NYSE: T), Verizon (NYSE: VZ) and other telcos added about 1.18 million cable homes between the third quarter of 2011 and the third quarter of 2012, growing the number of pay TV homes from telcos to 9.55 million. DirecTV (Nasdaq: DTV) and Dish Network (Nasdaq: DISH) picked up about 124,000 homes during the same period, with the companies counting 34.8 million homes combined at the end of the third quarter, Nielsen said.

More consumers are relying on over-the-air antennas to watch TV, with Nielsen reporting there were 11.12 million broadcast-only homes at the end of the third quarter. The number of broadcast-only homes increased by 67,000 compared to the third quarter of 2011, Nielsen said.

Nielsen also reported that the number of broadcast-only homes that subscribe to broadband Internet service increased by 153,000 to 5.26 million between the third quarter of 2011 and the third quarter of 2012. The numbers indicate that more consumers are choosing to cut subscription video programming packages and rely on broadband Internet access to download or stream video.

For more:

- see the Nielsen Cross-Platform report (.pdf)
- see this Nielsen blog post

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