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Paramount bypasses cable and satellite in streaming 'Transformers'

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In a move that could impact pay-per-view revenue at cable and satellite distributors, Viacom's (NYSE: VIA) Paramount Pictures is allowing Web surfers to stream its new "Transformers: Dark of the Moon" pay-per-view movie directly from its website.

While the movie studio is calling the Transformers streaming move a test, it shows that Paramount wants to consider options other than traditional PPV distribution, or selling movies through Netflix (Nasdaq: NFLX), Amazon (Nasdaq: AMZN) and other websites. Paramount is selling the HD version of Transformers: Dark of the Moon for $4.99 at vod.transformersmovie.com, and it is offering the standard-definition version for $3.99. Viewers will be able to watch the movie for 48 hours after ordering the rental.

"We're testing the waters and interested to see consumer feedback," Paramount EVP Amy Powell told Ad Age. "It's just a little toe-dip to move in the direction we believe will be one of the future distribution means for content."

For more:
- Ad Age has this story

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