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Sony to launch 4K streaming service in the U.S.

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LAS VEGAS -- Sony plans to launch a 4K streaming service in the U.S. aimed at providing purchasers of its 4K Bravia TVs with some content to play on them. 

The transactional service will provide users of Sony's new HDR TVs streams in the high-resolution UltraHD format, complemented by High Dynamic Range (HDR) technology. 

With the Ultra Android app, Bravo users will be able to purchase streams of 40 to 50 movies in the Sony Pictures catalog. Titles include Chappie, Elysium, Fury, The Walk, Salt, Men in Black 3, Pineapple Express, Crouching Tiger, Hidden Dragon, Hancock and After Earth

The app, which will debut later this year, is designed to work with HDR TVs simultaneously introduced this week at CES by Sony. These include the XBR-93D and 940D, which come in 75-inch, 65-inch and 55-inch models. 

In addition to directly providing content for its 4K/HDR TV purchasers, Sony is partnering with pay-TV operator Dish Network (NASDAQ: DISH) to supply 4K movie titles, including The Amazing Spider Man, for an Ultra HD service centered around the satellite service's new Hopper 3 DVR. 

For more:
- read this Computerworld story
- read this story from The Verge
- read this Variety story

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