TiVo: Taco Bell scored most-watched Super Bowl commercial

Doritos snags second spot
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Taco Bell's "Viva Young" commercial was the most-watched ad in TiVo (Nasdaq: TIVO) homes during CBS's coverage of the Super Bowl, TiVo said Monday. The company, which based its report on anonymous data collected from the DVRs of 30,000 TiVo subscribers, said the Doritos "Goat for Sale" spot was the second-most-watched Super Bowl ad. Its top-10 list of the most engaging Super Bowl ads also included commercials from Hyundai, GoDaddy.com, M&Ms, Skechers, Pepsi, Audi and Volkswagen. Read more