Twitter reportedly acquires Bluefin Labs
Twitter has struck a deal to acquire social TV analytics firm Bluefin Labs, according to a report from Business Insider.
Bluefin, whose investors include Time Warner (NYSE: TWX), has made a business of selling reports to TV networks ad agencies and advertisers that track how posts on Twitter and other social networks can impact TV ratings. Classic Sports Network founder Brian Bedol is also an investor in Bluefin, a Cambridge, Mass.-based company that was founded in 2008.
- Business Insider has this story
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