It used to be in fields like modeling or acting where experienced professionals constantly had to look over their shoulders as ever-younger competitors seemed to appear out of nowhere and rival their achievements. Based on a recent marketing campaign from Apple, however, there's nothing less exciting than a middle-aged app developer.
There are few events that stir up a range of developer emotions like the opening of Apple's annual World Wide Developers' Conference did, and based on Twitter comments late Monday, WWDC 2015 was no exception.
Apple is making the iPhone smarter and taking on Google Now and Microsoft's Cortana digital assistants in an effort to catch up with those competitors and put Apple's spin on the concept. Additionally, Apple unveiled its long-rumored streaming music service, simply called Apple Music.
Apple will kick off its anticipated Worldwide Developers Conference keynote today by unveiling its new music streaming service, according to multiple reports.
Showtime said its new standalone streaming service will be viewable on Roku devices, signaling its intention to go broader than the Apple device universe that confined its closest competition, HBO Now, at launch two months ago.
The opening keynote of Apple's annual Worldwide Developers Conference today is likely going to include the unveiling of the iPhone maker's new streaming music service, according to multiple reports. Apple has already teased that it will announce new software tools for the Apple Watch, and rumors indicate that Apple will be announcing a digital assistant competitor to Google Now.
Apple faced pressure from credit card companies to drop transaction fees on its Apple Pay mobile payment service, as separate reports indicated the company is gearing up to launch the service in the UK within two months.
Apple has claimed that around half of the top 100 merchants in the U.S. will be supporting its Apple Pay mobile payments system sometime this year. However, Reuters found that fewer than a quarter of the top 100 retailers it surveyed said they currently accept Apple Pay, and nearly two-thirds of the chains said categorically they would not be accepting it this year.
Apple is close to maxing out the number of carrier partners it will reach, with most major operators around the globe already selling the iPhone, according to a report from analysts at Wells Fargo. Furthermore, the upcoming "S-cycle" product launch for the new iPhone expected to be released this fall likely will mean fewer sales to carriers than the bonanza iPhone 6 and 6 Plus launch from the last holiday shopping season.
Gimbal, the location- and proximity-based mobile engagement that was spun out of Qualcomm last year, says it is making its beacon firmware available to enable virtually any Bluetooth Low Energy (BLE) device to act as a Gimbal beacon.