Verizon has clearly stated that its $4.4 billion acquisition of AOL is, to a great extent, intended to bolster its quest to establish a leading mobile video programming service targeted to younger consumers. But with the move the company has also positioned itself as a leader in the pay-TV market in terms of advanced advertising.
Desperate to develop alternative revenue streams for a video business being hammered by competition from IPTV services, Cablevision has entered into a deal to sell its new addressable advertising products to ESPN and the Walt Disney Company.
CHICAGO--With his SVOD service making a flurry of MVPD partnership announcements in recent weeks, Hulu distribution chief Tim Connolly used an INTX panel focused on OTT distribution to better explain how these arrangements work.
Last week, platforms like mine breathlessly reported that Charter's Tom Rutledge and Time Warner Cable's Rob Marcus were going to get together this week to talk merger. As they sat right next to each other on an INTX general session panel here Wednesday morning, it became quite clear that cable's still-pending wave of consolidation is more complicated than when Charter buys TWC and how much it pays for it.
CHICAGO--Making about as overt a gesture as you're ever likely to see at a trade show, Cablevision CEO James Dolan told an INTX panel audience, in very few uncertain words, that he'd like Time Warner Cable to buy his company.
Cablevision executives said they may take their Freewheel Wi-Fi voice calling service overseas because the see an opportunity to provide their customers who travel internationally with the ability to make calls. During the company's first quarter earnings call with investors, Cablevision COO Kristin Dolan said that they are receiving feedback from their customers indicating that they are taking it outside the U.S. "There may be an opportunity there," Dolan said.
Cablevision continued to see a decline in its video subscribers in the first quarter of 2015 although its overall revenue per use increased which helped offset the decline in customers. The company said video customers dropped 28,000 to 2.65 million in the first quarter 2015, down from 2.68 million in the fourth quarter of 2014. But average monthly revenue per customer was up 4.8 percent to $155.34 per month over the prior year thanks to rate increases and other pricing strategies.
Making good on its promise to grow its addressable advertising business, Cablevision has rolled out a new platform that offers census-level data on campaigns delivered over its set-tops.
Cablevision has signed on to be the first pay-TV operator to distribute Hulu. The news comes just days after the Bethpage, N.Y.-based cable operator announced the debut of its new "cord-cutter" broadband packages that include over-the-air antennas.
Cablevision has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.