DirecTV has encountered some early bumps on the road to live 4K broadcasts but it is drawing on more than a year's worth of experience to sort through the struggles of being an early mover for the emerging technology.
DirecTV will be the recipient of both cheers and jeers as the early mover for live, linear 4K broadcasts in the U.S. At the moment, it's seeing the downside, as the first two of its planned 25 MLB games broadcast in 4K had to be scrubbed due to technical issues.
The market of subscription video-on-demand services grew even more crowded in the first quarter with three significant product launches. NBCUniversal introduced its $4-a-month Seeso, Sony expanded its PlayStation Vue offering, and Starz trotted out a standalone OTT service a few weeks ago. Even more new offerings are expected to come to market in the second and third quarters.
AT&T continues see its U-verse video platform shrink faster than it can grow its DirecTV satellite TV platform.
ABC used the annual National Association of Broadcasters convention this week to unveil Clearinghouse, a new program that will see the network hammering out deals with authenticated streaming platforms for its local affiliates.
Friday's epic showdown between Los Angeles Dodgers ace Clayton Kershaw and San Francisco Giants pitching star Madison Bumgarner was supposed to be the first of 25 Major League Baseball games shown live in 4K by DirecTV, but technical issues kept the satellite operator from executing on the plan.
DirecTV said it will show 25 Major League Baseball games live in 4K this season, starting with Friday's anticipated matchup between the Los Angeles Dodgers and San Francisco Giants.
Continuing to look for ways to cross-promote and drive growth across service platforms, AT&T said today that it's offering two-year guaranteed pricing for customers who combine DirecTV, wireline Internet and landline phone services.
DirecTV isn't just showing The Masters golf tournament in 4K, it appears to be launching three distinct UltraHD channels.
It may still have a regional sports network it can't sell, but Time Warner Cable will be able to hold its head up high during a 2016 Major League Baseball season marked by growing TV viewer frustration and furor.